Life, 1924-07-03 · page 2 of 36
Life — July 3, 1924 — page 2: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement** for Life magazine, not a political cartoon. The visual centerpiece is a large pen with the text "See the Point?" — a visual pun playing on the pen's pointed nib. The advertisement references the **Fourth of July and American independence**, encouraging readers to "sign the Declaration" by subscribing. It invokes patriotic language about "the Spirit of '76" and appeals to readers' sense of independence and sportsmanship. The subscription form on the left shows Life's address (598 Madison Avenue, New York City) and pricing. The bottom notes subscription rates: one year cost $5.00 domestically, $5.80 in Canada, and $6.60 internationally. This appears to be a Bicentennial-era advertisement, likely from the 1970s, leveraging patriotic sentiment to drive magazine subscriptions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
: Weetiy by Bi Nee Verte We Yi oar te 4. No. 2174. July 3, 1928, Bi So. at 298 Malan, Av Ss ata est Office Dept., Canede. ¥, Sabscription, £5.09. Yat, 8 Bi sewed TSN iattior at the’ 24, Retered a1 Gopyrigbi. 190, ‘Clase Ma in the U LIFE 598 Madison \ Avenue s \ New York City Here's my John Han- cock and my $1 (Canadian, $1.20; Foreign, $1.40). count on you for ten weeks of Lire, Liberty and Laug! N T°? experience that Grand and Glorious Fourth of July fe: ing, just take your pen in hand and sign the Declaration below. John Hancock took a chance. Why not you? What we need is more of the Spirit of ‘76. Let us enroll you among the Signers. Show your Independence. Be a sport And speaking of sport, don't for- get the Sports Number of Life Out Next Week comicbooks.com tot, June 8. 18RD. at the Post Otice ST wAaided aoa Heltla Peaseanons “ 4 +e