Life — June 26, 1924 — page 32: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

30 « LIFE The old rivalry @6NremPorAnits for importance between package and contents | A fellow advertiser has made famous the saying, “ We couldn't improve the powder, | so we improved the box.” The advertising of a very widely known soda cracker has alw featured its moisture-proof, protective containe The same is true of several other prod- ucts recognized as standard today, and superseding earlier goods less safely or less conveniently packed. So if, in our advertising of Reedsdale Cigarettes, we are sometimes accused of featuring board as tobacco, we | y at least| rejoin that we are in excellent company. To the extent that improve- ment in a package insures a product reach- ing consumption in better condition, such improvement is really betterment of the product. For it isn’t what the maker makes, but what the consumer gets, that counts. And if improvement in a container per- mits greater convenience of use, it adds a satisfaction so closely related to the in-| herent virtues of the goods that only a fine distinction is to be druwn. ses In the Reedsdale Cigarette we have endeavored to give smokers both a better igarette and a better package. The difference is that the mechanical | advantages of this container are a matter of visual demonstration, while the quality | of the cigarette can be proved only by smoking it So we suggest that you buy your first package of Recdsdales because they packed to insure you 100°; perfect ci rettes, and then see for yourself if their quality does not warrant the extra pro- tection we give them. as Reedsdale Cigarettes are 20c for a package of twenty. They are now sold by many tobacco dealers, and their dis- tribution is being rapidly extended. If you have difficulty in finding them we will send you a carton of 5 pack- ages of Reedsdale Cig: (100. ciga- rettes) postpaid for a dolla Smoke one package at our risk. If you don’t like them we will return your dotlar for the four remaining packages. Address Reed Tobacco Co., 117 South 2Ist St., Rich- mond, Va. To Retail Tobacco Merchants: If your| jobber cannot supply you with Reedsdale Cigarettes, Reed Tobacco Company, Rich- mond, Va., will gladly send you prepaid by | parcel post a carton containing one hun- dred or two hundred Reedsdale Cigarettes for the same price you would pay the jobber. ISR \ Zee 2 The Train “Nine-till-five, nine-till-five, nit five, nine-til Drones the train; And again “Nine-till-fiv ine - till. five, ne-till-five.” Oh, it’s not the sort of song to nine-till glad that we're alive As we rumble in the smoker down the track, With our pipes and bai low suburba and papers and our suits of grey or black, ie or brown, Into town. When we've finished with our news: le supply at last (thank sheets and our uss Of banal conversati God!) run Then we're left to think of ay’s experience will b facing d moni 1 me at I've He if ore cheerful music than that pulsing “Nine-till-five And the train Drones again “Nine: five, nine-till-five.” nine -till- five, nine-till “Never-mind. never-mind,” never-mind, ne Dre old train! mind, never-mind, never-mind, ver-mind !" Oh, it doesn’t take us long to leave the fice-work behind, friend wheels a-clattering ear us up the line little hot ack towards t ose garden be (And IM bet with all tha must look fine! Going home Going home! When we've read the news and talked awhile it's good to puff away our old black pip of what's happened through And it isn’t such a bad old j € He's rea while thinking there must be fp And the be only needs a nty wor ly passable ; he the hours from now till mo ning let's forget our daily gr And there's nothing soothes the nerves like being told to “Never mind” By the train Good old train! —Colin Wills, in The B: Ina Pinch, use ALLEN’S FOOT-EASE Why Travel? A National Geographic expe ion re ports that in China were found women who keep no track of their ages. The gentlemen s n to have gone a long way from home for news.—Detroit ather said everything he in- vests in always falls off what | silly thi said mothe have you bought now a loose cap said father and common it was too next time I'll get Williams preferred The only shaving cream with a cat that CAN'T fall o | Just One Question mpous butcher in a mining town always horning in matters of which he knew little. During anim, | portant mining trial he even persuaded a green lawyer to call him as a geologi cal expert nsel on the and as an expert geolo rt geologist, one question. Wh pe e price of pork to- nal. purier-Jo eile THE K—— OUT oF HERE AS U CAN—UNDEBSTAND ME?” UL, Stet KEEP ON IN TH TO SWALL NOT CARE TO RE ER UNDER YOUR P GARTER For CROOKED LEGS PATENTED) Makes trousers hang straight If Legs Bend In or Out Belt rorvesane Socks Up—Shirt Down Not » “Form” or “Harness” No Metal Springs Pree Curcular—Plate Envelope THE T.GARTERCO. | South Bend, Indiana FOR g MEN id ARS MADE AT KEY WEST— comicbooks.com