Life, 1924-06-26 · page 3 of 37
Life — June 26, 1924 — page 3: what you’re looking at
What you’re looking at
This page is **not satirical content** — it's a straightforward **advertisement for Goodrich Balloon Cord tires**, a product from the B.F. Goodrich Rubber Company (Akron, Ohio). The ad promotes low-air-pressure "balloon" tires as a luxury comfort feature for automobiles. The marketing pitch compares riding on Balloon Cords to traveling in a "parlor car" versus a "day coach," emphasizing smoother, more cushioned driving. The large tire image on the left showcases the product's broad, distinctive profile. This appears to be from the early automotive era when pneumatic tire technology was still novel and marketed as a premium amenity. The ad encourages readers to visit Goodrich dealers for more information about this new tire technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
[Balloon Cords | |mean Gxt / f | cushioning Battoos isan apt name for broad-gauge, low-air pres- sure tires because it implies the cushioning use of the air. Air is nature’s best cushion, and the lower the pressure, the better the cushion. With their low-air pressure, Goodrich Balloon Cords give the motorist the betterment — the new ease and pleasure—he is always seeking. It is a special, de luxe service in tires. Just as riding in a parlor car is more comfortable than riding in a day coach, so riding on Balloon Cords is more comfortable than riding on high-air pressure tires. Once Goodrich Balloon Cords are on a car, driver and passen- gers know a positive improve- SU SUSUSISIZIZOSIZIZUZUZIZIZIZIZIZIZ E} ment. It is seen and felt in driv- ing, maintaining, and enjoying the car. D I H Call on a Goodrich Dealer, and ask him to tell you the latest facts and suggestions on Goodrich Balloon Cords. allo @) I i THE B.F.GOODRICH RUBBER COMPANY Akron, Ohio In Canada: ‘The B. F. Goodrich Rubber Company, Limited, Toronto I d The Goodrich “55” tire is made full | size to meet the wishes of the discrim- inating owner of a light car. d OUR RESEARCH DEPARTMENT INVITES SUGGESTIONS FOR NEW USES OF RUBBER comicbooks.com