Life, 1924-06-19 · page 37 of 40
Life — June 19, 1924 — page 37: what you’re looking at
What you’re looking at
This page is primarily a **bank advertisement**, not satire. The Continental and Commercial Banks of Chicago places a full-page ad emphasizing its "tradition" of 60 years of banking practice and commitment to business growth. The left column contains a continuation of **Life's Fresh Air Fund** — a genuine charitable initiative listing donors who contributed to sending poor urban children (particularly from New York City's slums) to the countryside for health and fresh air. Amounts range from $1-$53, reflecting modest middle-class donations. The advertisement's classical column illustration and talk of "tradition" and institutional "vigor" reflect early-20th-century corporate messaging: banks positioning themselves as stable, principled institutions worthy of trust during an era of financial uncertainty. There is **no satire here** — this is sincere advertising alongside genuine charity work, showing how Life magazine combined commercial content with philanthropic coverage.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lire’s Fresh Air Fund SACL (Continued from p 2) yo 4N EXTRA MEASURE Mrs. H. W. Baxter, N.Y. City Pit aide WN Shsieier C4 HS == & OF SERVICE kA; Halladay Yonkers. N.Y K. Nichols, Ithaca, N. EL Sm 1 Taylor, Brooklyn Stevens, Newport Thoms, Brooklyn. , E yn, N. t i i Sew TNethlehiem, Pa IME is necessary for the creation of tradition. In this institution ; the pradtices, precepts and experi- ungerford Smith, Rochester, P »P P . I ences of sixty years form the tradition yrins G. Vane which inspires the conduct of its staff. There has been no crystalli- zation of experiences to hamper Mii: | yA) progress but rather the building of Reis ae: a background which gives guidance and freedom in meeting new sit- uations, Tradition calls the Continental and Commercial Banks to constructive service to business, to the upbuild- ing and protection of the forces of am. Farmer, Hostoa 0. aii produdtion and trade. It permeates ra gches j , Nhe Grelakion. Beas 7 iy i the organization, gives vigor to the Mien Hogte N> vy eity : ; i | personality, influences the policy 5 ee NN Gis : , | and fires the spirit—all to contrib- u wile y. t ; ute to the extra measure of banking 11.00 vt service normal to the institution. Wiilia 10.00 mory of City Murray, Passaic, N. J and’ Ethel Bayles, St N.Y The CONTINENTAL and COMMERCIAL tion for the past thirty ¢ CHICAGO time it has expended 3 na fortnight im th foor city children. Contributions, which are acknowledged in Live "about three webs ofter their receipt = RESOURCES MORE THAN rayable io LL Fresn g Sn ehne end airto $06; Macleod Lteee : 500 MILLIONS New York’ City | comicbooks.com