Life, 1924-06-19 · page 31 of 40
Life — June 19, 1924 — page 31: what you’re looking at
What you’re looking at
This is not a cartoon or satire—it's a straightforward **advertisement for Mohawk Rubber Company tires**, published in *Life* magazine (likely 1920s-1930s based on style). The page features a large illustration of a tire and promotional text. The phrase "Mohawks Go Farther!" was the company's actual advertising slogan, appearing repeatedly in period media. The ad positions this as both a "promise" (quality claim) and "challenge" (inviting skeptical consumers to test the product themselves). The company highlights their "Balloon Tire" technology and offers free road guides covering highway conditions, accommodations, and campsites—practical tools for early automobile touring when road conditions varied dramatically by region. The factory locations (Akron, Ohio and New York) and cable address confirm this as genuine commercial advertising, not satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
. i A Promise and ‘e a Challenge “Mohawks Go Farther” is a phrase to be seen continually in the magazines and newspapers and on sign boards throughout the country. Wherever you see it remember it as the terse expression of The Mohawk Rubber Company’s promise to the motorists of the country concerning Mohawk tires. It is a direct challenge to all who have not used Mohawk tires, to try at least one Mohawk and prove this statement to their own satisfaction. They have everything to gain and nothing to lose by accepting it. The Mohawk Balloon Tire combines re- markable comfort, extreme durability and unusually handsome appearance. It is made to fit small diameter Balloon tire wheels as well as in interchangeable sizes. Mohawk Hobb’s Guides We publish a series of unique grade and surface guides of the principal highways, covering every detail of road conditions, garage and hotel accommodations and camp sites. Details in free circular. THE MOHAWK RUBBER COMPANY Factory, 1237 Second Ave., Akron, O. Export Dept 136 W. 65th St, New York. Cable Address “Mohawk”, New York comicbooks.com