Life, 1924-06-19 · page 3 of 40
Life — June 19, 1924 — page 3: what you’re looking at
What you’re looking at
This page is **not a political cartoon or satire**—it is a straightforward **advertisement** for Goodrich Balloon Cord tires, published in Life magazine. The ad features a large photograph of an automobile tire with distinctive balloon-cord construction (visible as raised bumps on the sidewall). The text promotes this as "America's first and original cord tire," emphasizing its low-air-pressure design for improved comfort and reduced road damage. The advertiser is the B.F. Goodrich Rubber Company of Akron, Ohio, with a Canadian subsidiary in Toronto. A small note at bottom mentions the "Goodrich '55' tire" for light cars. There is no political message, satire, or caricature present—merely automotive product promotion typical of period consumer advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE 1 GoopRICH Balloon The Balloon Cord has arrived; here it is in America’s first and original cord tire —Goodrich. A giant, low-air pressure, superflex- ible cord which reduces bumps, car tracks, and holes in the road to the easy-riding smoothness of a city boulevard. To get the de luxe service of the balloon cord at its best, specify Goodrich. A wonderful tire to ride; a won- derful tire to drive. Its comfort is a luxury. Greater air space— with the air under lower pressure —smoothes out all types of roads. The life of a car is greatly pro- longed because of the reduced shocks and jars to the chassis. Safety is multiplied and skidding is practically eliminated. THE B. F. GOODRICH RUBBER COMPANY Akron, Ohio In Canada: The B. F. Goodrich Rubber Company, Limited Toronto The Goodrich "55" tireismade fullsizetomeetthe wishes of the discriminating owner of a light car OUR RESEARCH DEPARTMENT INVITES SUGGESTIONS FOR NEW USES OF RUBBER comicbooks.com