Life — June 12, 1924 — page 6: what you’re looking at

What you’re looking at

# Advertisement for Hart Schaffner & Marx Clothing This page is primarily a **clothing advertisement** rather than political satire. It depicts two well-dressed men—one standing tall in golf attire (knickers, flat cap), the other seated in business clothes (suit, fedora)—illustrating Hart Schaffner & Marx's solution for men who balance professional and recreational pursuits. The ad humorously addresses a contemporary tension: whether golf should take precedence over business or vice versa. The company's pitch is practical—offering a business suit *plus* extra golf knickers, allowing men to maintain a "golfy look" while conducting office work. This reflects early 20th-century attitudes about leisure, masculinity, and the emerging importance of golf among businessmen. The satire is gentle: the ad acknowledges the conflict between work and play while offering a consumerist solution.