Life, 1924-06-12 · page 6 of 44
Life — June 12, 1924 — page 6: what you’re looking at
What you’re looking at
This page is primarily a **clothing advertisement** rather than political satire. It depicts two well-dressed men—one standing tall in golf attire (knickers, flat cap), the other seated in business clothes (suit, fedora)—illustrating Hart Schaffner & Marx's solution for men who balance professional and recreational pursuits. The ad humorously addresses a contemporary tension: whether golf should take precedence over business or vice versa. The company's pitch is practical—offering a business suit *plus* extra golf knickers, allowing men to maintain a "golfy look" while conducting office work. This reflects early 20th-century attitudes about leisure, masculinity, and the emerging importance of golf among businessmen. The satire is gentle: the ad acknowledges the conflict between work and play while offering a consumerist solution.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Copyright, 1924, Hart Schaffoer & Marx FOR BUSINESS AND GOLF OME say-“Golf’s all right when it doesn’t interfere with business;” others say-“ Never let business in- terfere with golf” Here are the clothes for both of you; a business suit. coat, waistcoat, trousers, for business; with an extra pair of knickers for golf The knickers may be had, if you choose, with a plaid or check pattern Good idea; carry the “golfy” look to the office; play a business-like, par game on the course HART SCHAFFNER & MARX comicbooks.com