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Life, 1924-06-12 · page 41 of 44

Life — June 12, 1924 — page 41: what you’re looking at

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Life — June 12, 1924 — page 41: Life, 1924-06-12

What you’re looking at

This page mixes literary criticism with corporate advertising. The upper text discusses contemporary authors—particularly James Gould Cozzens, a young Harvard sophomore whose novel "Confusion" (humorously called "Brimmer") has been nominated for the Pulitzer Prize. The passage is satirical, suggesting the gods whispered in his ear, implying his success came from luck rather than merit. The main feature is **"The Switchboard Comes to Life,"** a Bell System advertisement celebrating a telephone switchboard upgrade. The dramatic photograph shows technicians performing a live "cut-over"—transferring thousands of subscribers from an old to new switchboard without interruption. This is presented as modern engineering marvel, illustrating how AT&T maintains national telephone service. The left sidebar advertises D&C Waterway travel on the Great Lakes—period leisure marketing. The page reflects 1920s American culture: celebration of technological progress, corporate public relations through "Life" magazine advertising, and literary commentary on emerging American authors.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life and Letters (Continued from page 25) in the great hall. T terrible John Trude himself, whose mountainous pro: portions increase on every page, is a figure from an old © to dwell amongst men. Even the chil and Jude, are like characters book until Richmond Dre with Jacl brings a little the outside world into that strange Eng lish house A little, but not much. The war itseli, to which Rich: called, is nothing bu lines é . ‘ry ov dcichatiin oie "The Switchboard Comes to Life tart . 3 ‘ Zero hour approaches. Wire chief and assistants are set for 1 It is more or less expected that peo the “cut-over” that will bring a new central office into being. ple who go to Russia will write about In the room above operators sit at the new switchboard. their experiences, but until recent- Two years this equipment has been building. It embodies the ly the same thing wouldn't have been developments of hundreds of engineers and incorporates the thought of in connection with the Plaza scientific research of several decades. Now it is ready, tested 1 ac'the Della Robhia: room in its parts but unused as an implement of service. younger dancing set, however, is ing into print, and it is natural In the terminal room men stand in line before frames of they should draw on those hackgrout myriad wires, the connections broken by tiny insulators. Mid- a which the high moments of night comes. A handkerchief is waved. The insulators are their brief lives have been lived. The ripped from the frames. In a second the new switchboard be- latest. junior entry for the Pulitzer comes a thing alive. Without their knowledge thousands of Prize is James Goujd Cozzens, a twenty- subscribers are transferred from the old switchboard to the new. ene-year-old Sophomore at Harv Even a chance conversation begun through the old board is When he named | sry “Confusios : 5 : : (Brimmer) the gods were. whisper- continued without interruption through the new. ‘The new ex- ing in his ear. Apparently, every change provides for further growth. thing he has read i | This cut-over of a switchboard is but one example, one of many engineering achievements that have made possible a wider and prompter use of the telephone. To-day, in maintaining a national telephone service, the American Telephone and Telegraph Company, through its engineering and research departments, continuously makes avail- able for its Associated Companies improvements in apparatus and in methods of operation. Travel The D & C Waterway On the Great Lakes Resthal-Ecovemical-Healthisl- Safe Traveling wall enjoy a trip on the palatial, homelike AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES beet S50 are BELL SYSTEM 4 #/ One Policy, One System, Universal Service Fare, $4.00 one $11 50 round trip DETROIT & CLEVELAND NAVIGATION CO. girl who cot ve t sch General Offices, Detroit, Mich. like Fariatnet + them J.T. McMillan RC with the jen on ij late that night Cer ly the only th uldn't’ wonder, b ns himself comes « He sounds p Mricnew’s “The Pines of print, is now of- comicbooks.com