Life, 1924-06-12 · page 39 of 44
Life — June 12, 1924 — page 39: what you’re looking at
What you’re looking at
This page contains primarily **advertisements** rather than editorial cartoons. The main visual joke appears in the **lower left cartoon**: an ad writer pitches a luxury cruise to Palestine-Egypt, but the hotel proprietor complains he can't see the ocean from the hotel. The ad writer responds that this is precisely why they need advertising—to sell what isn't actually there. It's a self-aware joke about advertising's role in selling aspirational experiences. The top left advertises the Holland-America Line's "Rotterdam" cruise ship, departing February 4, 1925, for a 66-day Mediterranean voyage to Palestine and Egypt. The right side features a large advertisement for **Boots The Chemists**, a British pharmacy chain, emphasizing their widespread availability and comprehensive pharmaceutical services throughout Great Britain. The satire is gentle: advertising can obscure reality by marketing the intangible (luxury, prestige) rather than the tangible (an actual ocean view).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
P= THE Tran CRUISE PALESTINE — ITance The outstanding Cruise of the next Winter Season, of absorbing interest to those who value luxurious comfort at sea, re- fined environment and pleasing personal service. Leaving New York, Feb. 4, 1925 by the famous “ROTTERDAM” (Fourth Cruise) Under the Hottanp-Aarerica Live's own management The “ROTTERDAM” 24,170 tons register, 37,190 tons displacement ence and comfort of her et cuisine and the high Sixty-Six Days of Delightful Diversion ITINERARY includes Madeira, Lisbon. Cadiz, Seville, Gibraltar, Algiers, ‘Tunis. Athens, Constantinopl Holy Land, and Egypt, Italy’ and the Riviera, Carefully planned Shore Excursions. Stopover in Europe. Cruise limited to 580 guests ‘TMustrated Folder “L” on request | HOLLAND-AMERICA LINE | 21-24 State Street, New York Boston Philadelphia _ Pittsburg — Chicago St. Louis Detroit Atlanta,Ga. Seattle New Orleans San Francisco Or any enthorised Steamship Agent Proprictor of Summer Hotel: Now, over WERE IS THE OCEAN. Ad Writer: wuexe? 1 DON'T SEE ANY OCEAN, N'T? MY DEAR SIR, I'M AFRAID YOU" MAN WE WANT TO WRITE OUR ADVERTISEMENTS.” BOOTS PURE DRUG COLTO lanned to serve the needs of the times according to the highest standards obtainable, the numerous branches of Boots The Chemists are perfectly equipped to meet every requirement of the medical and nursing professions and the general public. In practically every important town in Great Britain, Boots The Chemists have a modern chemist's shop. where may be obtained at reasonable prices every hygienic requisite that science has perfected for the preservation of health and the demands of the toilet Whatever your individual in Great Brit into Boots to an incompara dispensing and pharmaceu: the tical service, the pick « the world’s pertumes ial toilet requisites awail inspection. comicbooks.com