Life, 1924-06-12 · page 3 of 44
Life — June 12, 1924 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising copy**, not satire or political commentary. It promotes Marmon automobiles through a testimonial format. The ad features two photographs of a Marmon car's headlight and horn, framed in ornamental borders. The text cites a letter from H. Olin Jones, an architect from Raleigh, North Carolina, praising Marmon drivers' courtesy on the road. Jones claims Marmon drivers honk politely for passage rather than aggressively, and that other drivers don't take offense—suggesting the cars inspire respect and trust. The "joke" is gentle brand humor: Marmon drivers are so refined and confident in their vehicles' quality that even demanding right-of-way seems courteous rather than rude. It's lifestyle marketing positioning Marmon as the car for sophisticated, well-mannered drivers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
on When -a- MARMON : honks : for - passage C= may have noticed that the Ou average Marmon driver is not a road hog, because he has such confidence in the speed and safety of his car that he rather enjoys extend- ing an extra amount of road courtesy to others. Conversely most other cars do not seem to feel insulted when he honks for passage. —From y H. OLIN JONES, Norpyke & Marmon Company -« Established 1851 Indianapolis, Indiana, U.S. A. comicbooks.com