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Life, 1924-06-05 · page 41 of 48

Life — June 5, 1924 — page 41: what you’re looking at

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Life — June 5, 1924 — page 41: Life, 1924-06-05

What you’re looking at

**The Main Content:** This page contains two distinct pieces from *Life* magazine (circa 1924): 1. **"Confession" (left)**: A satirical essay about a successful man who keeps an unsuccessful friend named "Binksey" around specifically to feel superior to him. The narrator uses Binksey as an emotional punching bag—belittling him about his poverty, failed business prospects, and lack of worldly success. The dark humor lies in the narrator's self-awareness that he's using this friendship solely to boost his own ego. His wife likes Binksey for his actual character (cultured, kind, poetic), but the narrator values him only as proof of his own superiority. 2. **"You Men Are Alike"**: A Palmolive Shaving Cream advertisement claiming scientific legitimacy—the copywriter surveyed 1,000 men and tested 130 formulas to create the "ideal" product. It's typical early-20th-century advertising that invokes research and expertise to justify premium pricing. **The Satire:** The pairing suggests mockery of how people—like the narrator and advertisers—manipulate others or exploit manufactured consensus to feel superior or justify choices.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Confession I ike Binksey—I like to have him around. Whenever I feel grouchy I can take it out on him because he owes me money. If anything goes wrong at the office, or I slip up on a big sale I had counted on putting over, five minutes with Binksey and I'm feeling better He can't deny he's a failure, no matter how brusquely I tell him about it. It really is no end comforting to fin some one who has slipped just a rung or two farther down the ladder you, yourself smetimes, the Government gets on my nerves. Duties on imports are so high it's cut our profit in half...but then, there’s Binksey. He has always believed in protective tariff—though heaven knows why. He's never had any home products to protect. Anyhow it’s nice to point out to him: “What's the Government ever done for you, you poor fish! If it weren't for us you'd have starved long ago. And yet when the country’s laws are trying to put me out of business, you stick up for them! That's gratitude! A few minutes of that sort of haranguing and I feel like a new man. My troubles slip away and I can almost enjoy my game of pinochle—I always win, of course. Not that Binksey me. He's just not my match at cards Why, only last night he was ‘wa: of me and then he began to for meld his cards amd first thing he knew IT had passed him and won the game. He only grinned foolishly over his gross incompetence and remarked: “By golly, I was afraid for a moment you weren't going te catch up.” Idiot! As if I couldn't catch up to him at any time. My wife often asks me why I insist on having Binksey around the house so much. She says I fight with him all the time and never fail to contradict every statement he makes. She says I also point out his faults to him at every opportunity. She seems to be fond of the fellow. She says she likes his cultured, old-fashioned ways, his unmis. takable good breeding, his fine taste in literature—and all that sort of rot Of course, Binks is a college man and he writes poetry. But he can't write a check. I think he’s only about half-witted, too. He's forever quoting silly lines some old duffer thought up centuries ago and he never fails to divide his few pennies with any beggar he happens to mect One would think he'd be a demoraliz ing influence. As a matter of fact he would be on any one less strong than I But in spite’ of all his shortcomings, 1 like to have him around. For I am a success—and Binksey is a failure. You Men Are Alike When I learned what 1,000 men wanted in a Shaving Cream, I knew what millions wanted By V. K. Cassady, Chief Chemist GENTLEMEN I asked 1,000 men what they most desired in shaving cream. We worked 18 months to perfect for you the ideal shaving cream. We made up and discarded 130 sep- arate formulas After 130 trials, we made a shaving cream which no man yet has matched. _ It excels in lather, in quickness in durability. It excels in fine after-effects. It excels above all, in strong bubbles 5 things you wanted It multiplies itself in lather 250 ness for ten minutes on the times, so a tiny bit suffices f face shave. Super-stron S support It acts in one minute. Within — the hairs for cutt No hair that time the beard absorbs falling down 15% of water The palm and olive oil con It maintains its creamy full nt leaves fine after-cfiect We ask a test This is not written to sell you Palmolive Shaving Cream We ask a test at our cost—a ten-shave test. We will then accept your verdict. If we fail, we don’t. Please, in fairness to yourself and us, mail this coupon to us J the final touch to shaving luxury, we have cre Shaving T and fresh. free with the tube of Shavi THE PALMOLIVE COMPANY (Del. Corp.), 360 N. Michigan Ave.. Chicago, Il. PALMOLIVE SHAVING CREAM 10 SHAVES FREE and a can of Palmolive After Shaving Tale Simply Insert your name and comicbooks.com