Life, 1924-06-05 · page 37 of 48
Life — June 5, 1924 — page 37: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire or political commentary. It promotes Statler Hotels' expansion into the Great Lakes tourism market, capitalizing on the early automobile era's popularity. **Key content:** - Promotes Buffalo's Hotel Statler (22 miles from Niagara Falls) as a base for Great Lakes auto tourism - Highlights 2,000 miles of paved roads available to tourists - Features a new multi-story garage with innovative double-row parking—a selling point for the automobile-dependent tourist - Lists Statler locations across major American cities (Buffalo, Cleveland, Detroit, St. Louis, Boston, Pennsylvania) - Includes a "Guarantee of Statler Service" promising courteous employee treatment and satisfaction **Historical context:** This appears to be from the 1920s-early 1930s, when automobile tourism and hotel infrastructure expansion were booming industries. The emphasis on modern amenities (private baths, posted rates, service guarantees) reflects how hotels competed for middle-class travelers. There is **no political satire** on this page—it is straightforward period advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE 33 Drive to the Great Lakes Here is a country of inexhaustible attraction to the auto tourist. There are 2,000 miles of paved roads in this great vacation ground—and Be Sure to Visit Niagara! To Go to NIAGARA— Come to Buffalo Come and live in comfort and luxury at Hotel Statler—only twenty-two miles from the Falls—and take your choice of five different ways of making the short and pleasant trip. The new Statler (on Niagara Square) is a delightful hotel in every sense, and a visit to it will add no little to the pleasure of your vacation trip. Just across the brand-ne sooxar garage wi ¢ ) and all the convenience that can be built into a service-structure. Cars are driven ir own power, double- row parking is climinated; and incoming and outgoing cars never bave to meet of pass each other And the Lakes Country Yew paved roads ant highway we: inuous pleas Bufalo of east from Chicago—take you the summer playground tha ¢ any sort of recreation you seek. F t they Aichigan es that will add gi pleasure of your vacation. cities—as Well as the resorts nearby and leasure-grounds to which they are the gate-ways—is well worth a long visit And Statler service is guaranteed, HOTELS STATLER BUFFALO: tt rooms 10 Fie Ske fo We tod Sees) @ egw eed Pee Buffalo; and the old Iroquois Horel is closed, mot to reopen. CLEVELAND: 1000 rooms, tooo baths. Budd, at E rach. DETROIT: 1000 rooms, 1000 baths. Grand Gecus Park. ST. LOUIS: 630 rooms, 650 baths. Ninth and Washington. BOSTON: Now 5 build at Columbus Ave, Provi- dence and Aslingson Sa. We guaran handle all tr (and w ployee would h positions were re that every employe his authority to can’t satisfy you he to give you the guarantee p) you and r us if you will write to the case, and do so; but I want to know Offices, Hotels St and Statler~operated HOTELS Both these Books are Yours for the Asking TEAR THIS OUT AND MAIL IT el Se Es Bufalo, § Hotel few York ‘The largest hotel in the world —with 2200 rooms, 2200 baths ‘On Seventh Avenue, 32d t0 354 vwenseoces of other Scatiers, and the same polors of cour teous, intelligent and helpful service by all employees. Every room in these hotels has private bath and running ice-water; in every room is posted its rate, printed in plain figures. comicbooks.com