Life, 1924-05-29 · page 35 of 38
Life — May 29, 1924 — page 35: what you’re looking at
What you’re looking at
This page contains **two separate cigarette advertisements** and a brief **marriage humor cartoon**. The **Melachrino Cigarettes ad** (left) emphasizes sophisticated flavor for "constant smokers" with decorative botanical illustrations, positioning the product as globally prestigious ("The One Cigarette Sold the World Over"). The **Smokador Smoking Tube ad** (right) promotes a new accessory—an amber Bakelite tube with silk covering—as a modern convenience and status symbol for smokers, priced at $2.95. The small **cartoon below** shows a couple (Gerda and her husband) joking about infidelity: she's run away three times, he only once, implying she's the unfaithful one. It's a cynical marital joke typical of 1920s-30s humor. The page is primarily **commercial advertising rather than editorial satire**, reflecting the era's unregulated promotion of cigarettes as luxury consumer goods with no health warnings.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
His Surprise Party HE constant smoker finds in Melachrino Cigarettes a deli- cacy of flavor of which he never tires. ORIGINAL MELACHRINO “The One Cigarette Sold the World Over” f Smoke Thi 1s New Way! Now you are to have a new joy in smoking—and a new con- venience. Yes,and anew meas- ure of safety too. Itistheclever- est thing i in smoking ; equipment—this SMOK/ meet SMOKING TUBE At your desk, in an easy chair, la or while reclining —it isa won: derful convenience and a great comfort. A quality product— beautiful amber-colored Bake- }C lite, highest quality silk-covered ~r tube, perfect ejector. Be the first among your friends to use aSmokador Smoking Tube. An | ideal gift as present or prite— a positive delight to cigarette smokers. Only 2.95,ordernow. SMOKADOR SALES CO. INC, Dep't A, 130 West 42nd St., New York City ostpaid, ‘ Send nk [ 00, This Coupon o” Suekadir Bales Gs Tac 190. Gerda: "ow Are you GETTING ON ONLY RUN AWAY FroM WIM THREE TIMES, AXD HE'S ONLY RUN AWAY PROM ME ONCE Se rion a Moll also serve who mes sit an comicbooks.com