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Life, 1924-05-29 · page 14 of 38

Life — May 29, 1924 — page 14: what you’re looking at

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Life — May 29, 1924 — page 14: Life, 1924-05-29

What you’re looking at

This page promotes **Life's Fresh Air Fund**, a charitable initiative sending poor urban children to country farms during summer. The main article, "Never Mind What Her Name Is," describes a sickly tenement child transformed by fresh air and country living. The cartoon below ("Great! Ain't it?") depicts children playing in water, with one child saying they'd rather stay in the city than think of firemen working. This is satire: it contrasts children's carefree summer play against urban workers' difficult conditions, suggesting the contrast between privileged leisure and working-class hardship. The page essentially advertises charitable giving while subtly acknowledging class disparities in early 20th-century America.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

i - UNRE - Never Mind What Her Name Is HE is a blonde with big, wist ing quarters, cleanliness through wading and splashing in ful, violet-blue eyes, and hair the brooks, and as much fresh air as her little lungs can which would be golden if it were absorb. The result is that she and the other children oftener washed and brushed. Her go back to the city healthier, happier and better fitted to en- skin is almost transparent’ and counter and survive the ills of the rest of the year would be pink instead of pale if You can perform this experiment at the cost of about the blood beneath it were of richer eleven dollars a child and duplicate it as often as you like quality. There might be dimples at the same rate. That is the cost of two weeks of happi- in her cheeks, if they were plump, ness for a tenement child at one of Live's farms. Ple but she fs underweight, a condi all contributions to resh Air 8 Madison vew York tion which is also shown by the it ! ss of her rms and somewhere | zs. In years she “MAMA, I'M CALLING UP i between five and eight, although FROM THE FRESH AIK FARM: there is something in her face The Two Farms SMELL THE FLOWEKS which suggests old age IFE now has Before she was born nobody consulted her about her two Fresh Air choice of parents or the surrou s in which she should Farms; one locat pass her childhood. She might have chosen a million- ed at Branchville, aire father and mother, but she would perhaps have selected Connecticut; the parents with leisure enough to give her a little of the love other at Potters- and care not often bestowed on children of the tenements ville, New Jersey Considering the lack of example, it is a mystery how: she From the close of learned the maternal affection she lavishes on the maimed school in June until and battered doll which is her only toy and possession its opening in Sep. If she had had any pre-natal knowledge of physiology she tember, parties of would doubtless have picked out for the atmosphere of her about four hundred carly years one with more oxygen and fewer bad smells children given than that in which she now breathes from year's end to a fortnight’s vaca- “ney @N ASK JIMANE To Go UP To year’s end. She would have known that while nostrils may tion in the country. pp presi AIR FARM FOR ALL 1 CAKE become callous to unpleasant odors, childish lungs absolutely The children are a. partien sta¥ iN THE ‘Crry need pure air for the growth of healthy bodies drawn from the ecm Temperature might also have entered into her calcula poorer districts of tions. She certainly would not have chosen to spend the Greater New York, and the effect on them of a fortnight of torrid days and nights of the summer shut in by the masonry good food and pure country air is surprising. Caretakers are 4 and pavements of New York, which absorb the sun's hot always with the children, which accounts for the fact that in rays during the day only to radiate their sleep-destroying an experience with more than forty thousand children, so far heat during the night and drive the tenement dwellers to. there has not been one serious accident the streets, the roofs and the fire-escapes in the vain quest Live's Farms are supported entirely by contributions from of relief from their torment its friends and readers. Costs are still high, but an avers cost for the past thi Try This AN interesting ox periment, which years of slightly more than eleven dollars has provided a happy vaca never fails, is easily tion in lives where possible in the case of happy vacations are this pathetic little fel- low-human. She can readily be transplanted for a fortnight during the hot weather from rare. Lires Fresh Air Endowments > you want to make your well-« rtal, you m lisha Fresh Air Endow- the torrid slums of New York to the fresh, bracing air of the hills of Connecticut or New Jersey. The experiment ng im- m y estab- ment. This insures that consists in subjecting every summer, for all her to a lot of play, a “GREAT! ALN'T IT time, a poor child will be liberal supply of good “YES, BUT 1 MATE TO THINK O° THE FIREMEN WE'RE sent from New York's food, airy, cool sleep- THROWIN’ OUTA WORK!” (Continued on page 27) \ _— comicbooks.com