Life, 1924-05-22 · page 34 of 36
Life — May 22, 1924 — page 34: what you’re looking at
What you’re looking at
This page contains British cricket satire alongside advertisements. The main article, "O Lord's, How Long!" (continued from a previous page) compares cricket unfavorably to baseball. The author expresses bewilderment at cricket's glacial pace—matches can last three days of continuous fine weather and still not finish. He contrasts this with baseball's "dashing, noisy, sparkling" energy. The satire targets cricket's cultural importance in Britain and Anglo-American cultural differences. The author humorously suggests England should abandon cricket for croquet or another sport to improve international relations, since Americans (and apparently he) find cricket incomprehensibly tedious. The page also features advertisements for the MontaMower (an early mechanical lawnmower), Listerine toothpaste, and Bellans indigestion remedy—typical early 20th-century products aimed at middle-class readers concerned with modern convenience and personal grooming.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE O Lord's, How Long! cuts into the summer holidays. As the cricket expert in the Telegraph put it, “Only once in about a hundred times is 1 period of three days (given continu f a Yr ous fine weather) insufficient to finish a first-class match when any real effort . le by the players to finish it.” Are you self-conscious I've tried not to mention baseball, but about the impression is inevitable, Baseball is likeadashing, | you make on people? noisy, sparkling stream full of sudden FFESR is probably the greatest handi surprise. Cricket is like a glacier. It cap anyone can have in life. It keeps you from being your own real self from doing your d ht best and from getting on in life as you should where you left it yesterday Personal appearance has a lot to do A batsman goes out, incredible as it with the way you feel. Clothes count may seem. Slowly he makes his way of course. But still there is one thing y so many people overlook—something that at once brands them as either two hundred yards away. The other fastidious or carcless—the tecth New Easy Way | tise iicte Sit atou the scid in their | "Notice today how sou, sours, flannels hic: exccbateniat enters watch another person’s teeth when he or to Cut Lawns iE ee The’, oe mae ee kt she {s talking. If the teeth are not well re: Cig nguse. ans sen no more, .2M kept they at once become a liability MontaMower—a new and entirely $4 QOO| '<F 2 suitable and dignified wait, the ¢ Tooth Paste cleans teeth @ diferent lawarowertakes the hard 8 player who supplants him appears. Very 4 At deat our chemists have work out of mowing lawns. Light— “Direct deliberately mes strolling down ally cleans, utthout scratching the weighs only 7'; Ibs.—handles as from factory the field, buttoning snamel—a difficult problem ally easily as a rake. Cuts lawn perfectly the game takes up in 1 : You will notice the ovement even in the —leaves no wheel marks or ridges—trims close to walls, trees. ete. No hand trimming necessary. | Something stupendous in such for time too, has movement, You can depend it. It will be just hat under arm, to the Pavilion, some a glove. Eventually first few days. And ow it is cleaning Simple—Durable—Entirely Different MontaMower is the result of ten years, develop-| 4 ment—no gears—no long blades to get out of order ace neste bi p or break—eight pair of circular. toothed cutters would give the impression of being over- | Ss y driven by eight wheels shear the grass evenly.| anxious. In other words, y wish LISTERINE MontaMower is built overstrength—made from | to win, but you must in no circum TOOTH PASTE finest steel—cutters will last from two to four years | acices shes — without replacing or sharpening. Can be easily | “tances show it Large Tube—25 cents Folcal crvery teal coor I refer this opinion to my guide counselor and friend, E. V. who tells me that such is not the case, and so I am just where I started I inquire why such waits are tolerat- and am told that’ anything Light—Handles as Easily as a Rake Weighs only 7:4 Ibs.—can be operated by a woman or child without effort—easily carried to and from basement. Practically silent in operation. Thou- Tf I were to try to define the game I sands of satisfied owners all over the country. should say that ericket is like—ts ike— um—ah—well, that cricket is greatly like cricket One thing is certain—there can never he a complete understanding between the two countries so long as cricket is the national sport So I say to England, in the name of all that is thicker than water. hit upon something else and do away with this Unlike ordinary mower, MontaMower leaves no fearful barrier. Make it croquet, put- fences, ete but, in the interest of international peel sele Mere altecied eal 0 number of amity, choose something within the manncy im which this marc cul dorm the thick bounds of possibility. R.K. Oak Shes cre fal of ate expects tena entbnatnle users cat szersnorer ew Sure Relief Send check or draft for $18.00 direct to factory. | Guaranteed to be as represented or money re- funded. Delivery charges prepaid if remittance accompanies order. MONTAGUE MFG. COMPANY| (\\r6 25 of vmoonshige’"t, mountain reson’ "Beet GRC ecules Siesta ee iS 6 BELLANS _ ve seen is the stuff that breaks the strings Export Dept, 19-25 West 44th Street, New York City =e Hot water FAM depends f= MAIL COUPON TODAY == =| Sure Relief — H or havens a || FOR INDIGESTION 3;32°%: i tne, oe eS SS Se Sa 25C AND 75¢ F PACKAGES EVERYWHERE | Prev on% ao ate ° om rene comicbooks.com