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Life, 1924-05-22 · page 30 of 36

Life — May 22, 1924 — page 30: what you’re looking at

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Life — May 22, 1924 — page 30: Life, 1924-05-22

What you’re looking at

This page consists primarily of **advertisements interspersed with brief satirical anecdotes**, labeled "Our Foolish Contemporaries." The dominant ad is for **Reedsdale Cigarettes**, featuring a standard persuasive pitch about superior quality and convenient packaging—typical early 20th-century tobacco marketing. The satirical section offers short humorous stories mocking human behavior. Examples include an official's overly deferential response to criticism ("I wouldn't presume to challenge an expert"), a comically blunt marriage proposal ("Won't I?"), a father's circular logic discouraging his son from architecture, and a cook insisting she's not superstitious. These anecdotes target bureaucratic absurdity, social awkwardness, and working-class speech patterns. Other product ads on the page include **Hinge-Cap Williams Shaving Cream**, **Cooper Cans**, and **Horlick's Malted Milk**—all presented with period-appropriate graphics. The page reflects *Life*'s mix of consumer advertising and gentle satirical commentary on contemporary manners and speech.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

a new cigarette? If you are wholly and perfectly satisfied with the cigarette that you are now smok- ing, and the container provided for it, we wouldn't want to assume the responsibility of inducing you to change. But, on the other hand, if you feel that your present brand falls short in one wa or another; or if you are annoyed crude and clumsy pacl suggest that the Reedsdale Cigarette, in its new and improved container, may come a little nearer to your ideals. Ox The pleasure one might get in smoking cigarettes is halved by a misfit brand; or, to put it another w the satisfaction that one gets from smoking a not-quite-right- for-me brand may be doubled by chan to a brand that comes closer to one’s per- sonal taste. So the reasons for trying a new cigarette, in the case of Reedsdale, at least, are: the poss ity of finding a cigarette that will give you a greater pleasure from cigarette smoking; and the probability that the new Reedsdale package will be a convenience to you, as a cigarette smoker, that will further add to your satisfaction. ey Reedsdale Cigarettes are made of fine tobaccos, blended with expertness; and the Reed: it stands, was found to suit, y other, a decided majc cigarette smokers comprising our trial jury. The new Reedsdale package is an im- proved container that is unquestionably an advai ket containers, from the standpoint of convenience and of keeping the cigarettes in prime condition—fresh, full-flavored, uncrushed and unbroken. Popularly priced Reedsdale Cigarettes are 20c for a - age of twenty. They are now sold by many tobacco dealers and their distribu- tion is being rapidly extended you have any difficulty in finding them we will send you a carton of 5 pack- ages of Reedsdale Cigarettes (100 ciga- rettes) postpaid for a dollar. Smoke package at our risk. If you don’t I return the four remaining pa we will refund your dollar. Tobacco Co., 115 South mond, Va. ages_and | Address Reed | 2ist St., Rich-| gladly send tain Cie: jobbe Official Deference “The erworth tells the fol- his Southlands of had his ed by ssioner, who closed his report “This ter in doing n Assistant Commissioner nent severely critic the Comn with seems these words young man a past-ma hing. The report was sent to the young Against the a “Far be it from me to his explanation k he wrote of an expert in the —Tatler (London). The Shortest Proposal Mrs. loc truth is incident: A In a lecture recently Lowndes, illustrating how stranger than fiction, said novelist would dare use this Indi triage to a girl in Engl. ‘Will you? The ‘Won't suddenly determined nd, so answer came promptly, ston Transcript Choosing a Vocation finally completed his educa- rchitect Oscar tion and now wished to be an His fa said he her did not like it. “Non ‘There'll be years—you'll have nse practically no building for nothing to do.” “That's Oscar —Meggendor} exactly the reason,” said r Blatter (Munic Colornary “Cook, don't you know that if yc cabbage with the lid on it will I color? “So told to believe it —Punch folks ‘ave me, mum; b you'll never get me I never was. superstitious The Better ‘Ole According to Lord Sudeley, museums are really t er halls. The jokes would naturally re places than music 1 better in the original cuneiform cha —London Daily cters. Express. “Epcak, I wish T could feel perfectly n the only girl you've ever “So do I, darling."—London Mail, Copper Cans Screw To: SPECIAL PRICES This Month Made of extra strong, pure heary copper with solid brass eap and HAGEN IMPORT COMPANY, of Penna. 0225 Market Street PHILADELPHIA Itcan't get lost It can't get lost ull like it/ This is the new Hinge-Cap on \ Williams y ‘Shaving Cream t c a 2 t § ¢ t 1 Oo $s t I t c a 4 t g c t 1 iy Itcant getlost Itcan't get lost & “TOWEL LOOP ~THE ORANGE - GUARANTEE =TAG ~ IDENTIFICATION CARD MOWER. OWNERS NAME RIVETED POCKET CORNERS. LOCK STITONED SEAMS. STEEL STAY UNDER HANDLE ANO POCKET. PATENTED RAWHIDE BoFrOM BOM UCHT ‘AND STRONG Ask your dealer in Golf Equipment to show you. “Long Life for Golf Clubs” is a helpful booklet you may have on request. The ORIGINAL Malted Milk ——— For Infants, Children, Invalids, the Aged, etc. Avoid Imitations comicbooks.com