Life, 1924-05-15 · page 33 of 46
Life — May 15, 1924 — page 33: what you’re looking at
What you’re looking at
This is a full-page advertisement for Fisher Body Corporation, a Detroit-based automobile body manufacturer. The image shows a fashionable woman in a cloche hat and coat standing beside two horses in what appears to be an open-air automobile body. The ad argues that Fisher's mass production doesn't compromise quality—in fact, their large scale attracts top designers and craftsmen. The comparison to custom body shops suggests Fisher offers handcrafted quality at industrial scale. The equestrian setting implies luxury and refinement. This appears to be from the 1920s, when Fisher was a major supplier of car bodies to General Motors and other manufacturers. The "Body by Fisher" trademark became a prestigious selling point, suggesting superior craftsmanship despite mass production.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FISHER Not even in those shops where custom bodies are individually designed and built can there be the painstaking attention to detail that 1s the rule of the great Fisher plants. Because , vast production has artracted to itself the finest corps of designers, engineers and artisans body industry. The symbol of their skill—Body by Fishe s your assurance of superior value. FISHER BODY CORPORATION, DETROIT comicbooks.com