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Life, 1924-05-08 · page 34 of 42

Life — May 8, 1924 — page 34: what you’re looking at

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Life — May 8, 1924 — page 34: Life, 1924-05-08

What you’re looking at

This page primarily features **cigarette advertising** for Reedsdale Cigarettes, occupying most of the space with marketing copy emphasizing the product's packaging innovation (a pocket humidor) and quality control. The sidebar titled "Our Foolish Contemporaries" contains brief satirical anecdotes mocking contemporary social attitudes: 1. **"A Happy Application"**: Jokes about French versus British attitudes toward paying for tea—suggesting cultural differences in gender etiquette around who should pay. 2. **"Overinsured"**: Mocks an overzealous insurance salesman who carries excessive life insurance policies, treating it as absurd overkill. 3. **"Waisting Disease"**: A brief, unclear joke about a woman's concern with her figure ("embonpoint" means excessive weight). These are lightweight social humor pieces typical of Life's satirical tradition—poking gentle fun at contemporary manners, commercial excess, and gender relations rather than serious political critique. The page reflects early 20th-century American attitudes toward consumption, insurance, and social propriety.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE You’re sure to like the package and very apt to like the cigarette Everyone prefers a handle on his coffee cup, but not everyone prefers the same blend of coffee. Similarly, when we talk to you as an individual we can be reasonably certain that you will like the obvious advan- s of the new Reedsdale Cigarette package; but your liking for the ciga- rette, we must recognize, will depend upon your personal taste. We feel warranted in urging you to try Reedsdale Cigarettes, however, be- cause of the high percentage of smokers who have tried them and expressed a preference for them. And because we know that they are made of blended with expert. skill. Getting ck to the again, here is a little pocket humi- dor if you please, keeping your ciga- rettes in perfect condition and form, no matter how much you move around, bump against things, or jam them in overcrowded pockets. It is somewhat of a revelation to a man with his first age of Reeds- dales to shake out cigarette after ciga rette as he needs them, every one perfect to the last. No broken, bent, or crushed ones—no disreputable-looking tail-enders to offer his friends. Not Tricky—Just Sensible The cigarettes are first enclosed in an inner double wrapper of foil paper and paraffin paper; this goes inside the outer box, which is rigid but light and “comfortable” to carry; the top end of this box is fitted with a newly invented flap arrangement by which the ciga- rettes may be shaken out at will, yet are prevented from falling out while the package is in the pocket. | Hundreds of men_ have arette because appealed to them—and then found that they had discovered a smoke more enjoyable than they had before known. That may be coming in by the back door, but it’s pretty good door at that. ++ Reedsdale Cigarettes are 20c ackage of twenty. They are now sold yy many tobacco dealers, and their dis- tribution is being rapidly extended. If you have any difficulty in finding them we will send you arton of 5 pac s of Reedsdale Ci tes (100 cigarettes) postpaid for a dollar. Smoke one package at our risk. If you don't like them we will return your dollar for the four remaining pac Ad- dress Reed Tobacco Co., 114 21st | St., Richmond, Va. To Retail Tobacco Merchants ber cannot supply you with Reedsdal Reed Tobacco Company, Richmond, Va.. gladly send you prepaid by parcel post a carton containing one hundred or two hundred Reeds- | dale Cigarettes for the same price you would | pay the jobber, the | new tried the uth If your fo | Cigareites, OUR FOOLISH CONTEMPORARIES Se te A Happy Application French [—S— The duced that when nan's a ye him nted to show the iged sights of London they were « . her shopping and the Bri drew the be e must have tea near he lutely declared wanted noth of course. red tea—for one. Sensing his predicament, she hazarded, “I must pay you know that would not all,” he No for tea, “Oh, declared. gentle "In France it is > an would permit it said added it is quite she And t ddenly ii “In England we have a correct, n, su pired, she sayin woman always pays London) Overinsured An insurance agent was trying to con- the kept right vince a prospective customer of merits of life insurance. He at him. At one of the used th ent “Why, greatest battle, the agent said, “insurance is the No man I even carry a thing in the world. should be withe wife the harass What excuse can you Waisting Disease Mrs. Podgers is dreadfully embonpoint afraid of remarked Mrs. Gadsley to her caller. That's a terrible other had it disease,” “My and the poor thing ju: returned the woman. fave t wasted —Boston Transcript So Soon? “Miss Fawn wouldn says she marry th what ever lived, but we didn she wuz ed) 25 ee 6 BELLANS ? Hot water Sure Relief BELLANS FOR INDIGESTION | 25¢ AND 75¢ PACKAGES EVERYWHERE Itcan't get lost It can't get lost oulll like it/ This is the new Hinge-Cap on \ PDO— PAIQ SRM we TOR R00 SEO PO RID ERO ee Om MOQ SRO ae = a WE SKIDS UNDER You FOR TWO SETS THIS MORNING! T wasn't Joe, THE THAT NEW DAYTON STEEL BIG STIFF—IT Was RACQUET An Easy Way to Remove Dandruff If you want plenty of thick, beautiful, glossy, silky hair, do by all means get rid of dandruff, for it will starve your hair and ruin it if you don't. The best way to get rid of dandruff is to dissolve it. To do this, just apply a little uid Arvon at night before retiring; use enough to moisten the scalp, and rub it in gently with the finger tips By morning, most, if not all, of your dandruff will be gone, and three or four more applications should completely re- move every sign and trace of it. You will find, too, that all itching of the scalp will stop, and your hair will look and cel a hundred times better. You can get Liquid Arvon at any drug store. A four- ounce bottle is usually all that is needed. The RL. Watkins Co, Cleveland, Onie He's JUST STARTED U Ade, comicbooks.com