Life, 1924-05-08 · page 12 of 42
Life — May 8, 1924 — page 12: what you’re looking at
What you’re looking at
This page presents a 1917-era "War Contest" where readers submitted satirical proposals for defeating Japan. The winning entries mock both wartime propaganda and American attitudes toward the conflict. **The First Prize winner ("The Munitions Maker" cartoon)** depicts factory production as the solution—standardizing warfare through assembly-line manufacturing. The satire suggests Americans naively believed industrial capacity alone would win wars. **Subsequent entries parody propaganda techniques**: one proposes assassinating Austrian archduke (dark humor about diplomatic solutions); another suggests sending orphaned children to slice Japanese throats (grotesque satire of recruitment rhetoric); a third mocks newspaper propaganda support. The overall point: *Life* satirizes both American overconfidence in mechanized warfare and the absurdity of wartime propaganda that had saturated public discourse. The contest format allows readers to see their own pro-war rhetoric reflected back as obvious nonsense.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
First Prize: $250 STUART CHASE, 2 West 43rd St. New York Second Prize: $125 OSCAR GRAEVE. 120 West 12th St. New York First Prize IGGER and Better Wars? That's what we all want. The notion that war is a curse is the bunk, Unadulterated. War liberates all kinds of stifled emotions; puts color and rhythm and adventure back into the world. You're running a power loom day after day in a lint-filled room. Suddenly yo | out on the street marching to the roll of drums, and flag are wavitl d the sun is shining, and the crowds are cheer ing. Cheering you! You're a woman, a tired, overworked woman. You've sent your son to the front. You're some body at last. ain, and the ecstasy of sacrifice. And the newspapers applauding - Bigg : r and | [am all set. My factories are ready ; better wars. |to fill contracts for munitions or We'll have them, [destructive chemicals ona quantity) | plenty of them. |pasis. Shoot!” just so long as war lets out that | THE MUNITIONS MAKER which peace holds So my plan n't let peace become too inter- Keep it yal hum- drum level. Keep the machines grinding, the housewives ib bing, the clerks serivening. the door one music, leisure rt. Standardize the job, standardize the schools, standardize movies. Hold ‘em! wrist linked to wrist, knee bent to knee, and so God knows, bein they will always be ready for Bigger an Stuart CHase. Second Prize ' wr not Japan? There's been a lot of talk of war with Japan; our propaganda is half-accomplished. Besides Japan‘ is crippled, owing to earthquake and fire; in other words, God is already working with us. Then start rumors. Start ‘em in California. Six little orphan girls found in a dark wood with their throats cut! (Honest! It's true! My cousin’s uncle had a friend who and you know what them Japs are!”) Another rumor. Six little orphan boys discovered on a lonely beach with their ears removed! And the coincidence (for one atrocity happened a week after the other) will be The Winners of the War Contest RALPH S. accepted through did it Next, have Ger Let's sl. he Third Priz ze: $75 Moor The Smelter. Fl Pose, Teves Well, that's enough! The Fourth Prize: $50 W. E. STRANG. Box 33, Dodgeville. Michig women and IMlinois, Calif rye bleeds. cannot held Ce with his messag (Them dirty Japs! They started it!") Oscar Grave Third Prize L T a demented peasant in the Balkans assassinate an ob- scure Austrian archduke, in probable name ultimatum to and Russia will rumor of the will be assa nations will find room on the of democracy While that it is the only method submitted that is posi- tively guaranteed —or propaganda money cheerfully refunded Raten S. Moore. Fourth Prize MOBILIZE. W. E. Srranc, This will r bia, the « the aid of her ally s. The United States, althougt will soon find war becom that she will be compelled to come it must be conceded that this plan a bizarre city with an im in the prompt delivery of an rmany will come to Austria, gin to mobilize. nee arse be * do the same. Upon asion of Belgium, the “honor” of England From sheer force of example the little now tumble into the vortex. If Italy cannot side of Germany, she can join the allied at first too proud to so popular a pastime 1 to save her own share as outlined, Your war has the support of my newspaper. You can count on me to supply slogans and propa- Sanda for all occasions.” THE EDITOR comicbooks.com