Life, 1924-05-01 · page 39 of 40
Life — May 1, 1924 — page 39: what you’re looking at
What you’re looking at
This page is **primarily advertising** rather than satire or political commentary. It contains four distinct commercial advertisements: 1. **Jacobsen 4-Acre Power Lawn Mower** (top): Promotes an mechanized lawn mower as superior to hand-operated alternatives, emphasizing efficiency and ease of operation for estates and golf courses. 2. **Van Heusen Collar** (bottom left): Advertises a new "medium-height" collar style, highlighting practical qualities (durability, comfort, economy) valued by Depression-era consumers. 3. **Berengaria Ship** (right): Promotes luxury ocean travel, notably mentioning a reserved sailing for American Bar Association members traveling to London. 4. **Cunard Anchor Steam Ship Lines** (bottom right): Supporting cruise line advertisement. The page reflects **1920s-1930s consumer culture**: mechanization of domestic labor, emphasis on practical efficiency, and aspirational leisure travel for professional classes. No political cartoons or satirical content is present; this is a straightforward advertising layout typical of Life magazine's revenue model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a =A Mechanical Masterpiece, de signed by expert engineers and entirely built in one factory devot mowers. It is pr kinds, and is repe stration of superior performance ed exclusively to Jacobsen 4-Acre Power Lawn Mower the manufacture of power mowers A fast, eff saved, bec s fully Handles as easily as a with four or five times gr pacity, and docs better 'w steers easil nd out among flower beds. shrubs, trees, ete mechanic is not necessary to op- Write for the handsomely illustrated fre pictures many beautiful Low Mower Perfection Means Lawn Perfection ate lawns, from half acre up, on la golf courses, parks and cemeteries — obsen 4-Acre Power Lawn Mower makes friends edly in trial tests and demonstration: sed by men who ha herever it is used, ainst other power had experience with all edly replacing other mowers after its demon economical mower that soon pays for it res a day on one gal You do not h superior fe erate it Power Lawn Mowers are e explaine 4 The sturdy motor not only runs in the handsome free book. Wr cutting reel but propels the mower. for it today Our Special Jacobsen Estate Mower is a wonder for especially fine medium v Write For This Valuable Book JACOBSEN MANUFACTURING CO., Dept. N, Racine, Wis. A new, medium-height for Spring BZ DSNEAN GLOW is the newest Van A sterpiece. Itis worthy of its grea i tains the opularity. Ter S25 CA: qualities of — ous Van Heu: Smartness~ because its one-piece, curved, multi-ply fabric is always crisp and faultless. Comfort— because its unstarched, unwear- ing smoothness is gentle tothe neck always. Economy-~ because its points are flexible, its edges smooth, It never digs holes in shirts or frazzles ties. Always the World's Smartest, most comfort. able, most economical collar. 12 VAN HEUSEN sTYLEs—50c VAN HEUSEN the Worlds Smartest COLLAR for Van Cr he Van Heuse Ask your de shirt with ft, a new nei ollar attached. PHILLIPS-JONES Q NEW YORK CITY The SY MBOL The PERF E CT SHIP Van Heusen Collar Truly aglorious city of the sea, with superb accommo- dations for a population of 4,000 people; unusually spacious—splendidly equipped—and permeated with a rare atmosphere of Comfort and Luxury, the RIA has endeared herself to thousands and is adding new friends on every trip. YOU TOO WILL LIKE HER! The Berengaria sails from New York May 14, June 4, * Onthis date all of the Berengaria’s Send Jor booklet, A Few of Its Mech- anical Refinements *July 12, August 13, ete saloon accommodations have been eserved by the members of the American Bar Association for their trip to London. “Drive Your Own Car in Europe” or Branches and Agencies CUNARD an) ANCHOR. STEAM SHIP LINES comicbooks.com r)