Life, 1924-05-01 · page 34 of 40
Life — May 1, 1924 — page 34: what you’re looking at
What you’re looking at
This page consists primarily of **advertisements disguised as editorial content**, a common early 20th-century magazine practice. The main feature is an **Edgeworth tobacco ad** framed as a letter from "Major Edmund" to "Joe Rivers," debating what makes tobacco appealing. The joke plays on subjective taste: one man calls it "tasty-smellfulness," the Major calls it "bouquet" (like wine). The satire gently mocks how people use fancy language to justify personal preferences—here, smoking quality. The right side features a **Forhan's toothpaste advertisement** warning about gum disease (pyorrhea), which appears ironic given the tobacco promotion opposite it. Below is a **travel agency ad** for "See Europe by Motor." The "Mishaps" section contains brief humorous anecdotes about getting cars stuck. **Context for moderns:** This reflects an era when cigarettes/tobacco were heavily advertised and their health dangers were either unknown or deliberately concealed. The juxtaposition with dental health ads reveals period attitudes—oral hygiene was promoted while smoking's dangers went unmentioned.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
32 LIFE A “Vintage Smoke” The Major tells Joe Rwers what ‘‘tasty-smellfulness” really is Some time ago Mr. Joe Rivers, a con- firmed smoker of Edgeworth, defined the friend-making, friend-holding quality of Edgeworth as ‘‘tasty-smellfulness.”” In the following letter Major Edmund simplifies this description into one word, “bouquet "’—which Webster defines as “an aroma as of wine.” a matter of fact, most of us taste tobacco with our noses to a large extent. Dean Jor the only possessing it far until hes of ntl William’ Fe Boston met me in two y go and heard me cursing | the limpid Swiss air blue because | had & sore tongue me about Eslgew and [went to the Since then—but you know the re jzeworth doesn't ain it he “hou t depends on what you have been drinkie your room is, wh by''n ‘cigar, whether n profit, ar write to La alty for your disco il him what thiv elusive benuty really is that de him famous in two worlds rs faithfully, ple writing to mention varies. what . what the temperature of been prec Jaws Ensen We try to put into the blue tin a tobacco thet has the quality of friendliness. This quality may mean ‘‘comfort” to one man “flavor” to another, ‘‘tasty- smellfulness” to Mr. Rivers and “bou- quet” to Major Edmund. There may indeed, be some doubt as to just what it is, but there be no doubt whatever that a great many men recognize its presence, You may not find Edgeworth to your and then again you It may prove to be just the right smoke for you as it has for so many others. At any rate we'll be d to have you try it at our expense. Just write your name and address on a postcard and mail it to Larus & Brother Company, 63 South 21st Street, Richmond, and you will receive, postpaid, generous samples of both Edgeworth Plug Slice and Ready-Rubbed. If you care to write the name and address of your regular tobacco merchant the cour- tesy will be much appreciated. To Retail Tobacco Merchants: If your jobber cannot supply you with Edgeworth, Larus & Brother Company will gladly send | you prepaid by parcel post a one- or two- dozen carton of any size of Edgeworth | Plug Slice or Ready-Rubbed for the same | price you would pay the jobber. Cuff and Pad When ard to get money rked ald one hard Ecoxomy one why Impose on oneself the further gf to save it eee have there wverty must otherwise people eee of things to pr thing to prove ve ye are smart, but only on norant you are ig look at yo at Half the * knowing how Don't ever am of vaudeville vaudeville is in the ng to be next act is goi ° Do not morrow you can play to Why resist temptation; there will al ways be more see We should probably compromise with J let them have almost als if they would only movie actors a kind of m give us better movies People w ve life get just twice as much of talk about your It is of little hik either one anybody er people or haven't Some of us don't get any fa than a goldfish see Unhappiness is xt knowing what and killing ourselves to get we want it The road to hell is thick with taxi to live over I w Don Hero. in my car last five miles fr A garage Jouns 1 I was out in mine a garage world is sly for next “en d eaiting breath week's ment of the for in the Great War Prise Contest. Lire, ai announce winning plans Unhealthy gums denoted |by tenderness and bleedin 1 NHEALTHY sou kills the best of wheat. Unhealthy gums bill the best of teeth. To keep the teeth sound beep the gums well. Watch for tender and bleeding gums. Thi 1s a symp tom of Pyorrhea which afflicts four out of five people over forty. Pyorrhea menaces the body as well ‘as the teeth. Not only do the gums. recede and cause the teeth to decay, loosen and fall out. but the infecung Pyorrhea germs lower the body's wtalny and cause many serous dh, To avoid Pyorrhea. visit your dentist frequently for teeth and [ inspection. And use Forhan’s ‘or the Gums, Forhan’s For the Gums will prevent Pyorrhea — or check its progress — f used in time and used consmuently. Ordinary den- trices cannot do thus. Forhan's will keep the gums fem and healthy, the teeth whe and clean. Start using it today, If pom thvinkage has set. use Forhan's according to durece tons, and cons & dentat immediately for special reat ment 3Se_and 60 nubesin U.S, and Canada. na Patent. 8, FOR THE GUMS ee EUROPE by MOTOR Adelightfuland inexpen- ye way to travel. Com- plete freedom of route. Leave the beaten paths for the unusual and pic- turesque. Our Motor Service de Luxe elimin- ates all bother with time- bles, trains, etc. Private xpertchauffeur guides. Inclusive ratesfortripsor cars for hire any period. Itineraries planned by ‘our travel experts or ar- ranged to order for Ei land and the Continent. Write for booklet with maps ‘and detasled information FRANCO-BELGIQUE TOURS CO. LTD. (American Company) 187 West 42nd Street, New York London Paris Brussels Naples comicbooks.com