Life, 1924-04-24 · page 32 of 36
Life — April 24, 1924 — page 32: what you’re looking at
What you’re looking at
This page consists primarily of **advertisements**, not political cartoons. The main content is a cigarette advertisement for Reedsdale Cigarettes, featuring a testimonial from "the Captain" in Washington praising the product's quality. However, the page also includes **satirical editorial content** mocking war enthusiasm. A piece titled "We Want Bigger and Better Wars" (continued from page 13) presents cynical predictions about how a future war would unfold: the League of Nations would announce economic failure, the public would initially resist war, clergy would cautiously support it, the masses would eventually embrace it, and anti-war speakers would be silenced by mobs—yet those mobs would secretly sympathize with the silenced voices. The **satire attacks** the hypocrisy and inevitability of public sentiment shifting toward war despite underlying doubts. This likely reflects post-WWI disillusionment (early 1920s), when Americans grappled with that war's futility. The remaining advertisements (Aspirin, refrigerators, milk, hair products) are standard period marketing, though notably include warnings against imitations—reflecting contemporary consumer concerns about product authenticity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE Reedsdale Cigarettes for the Captain Someone has said, ‘Modest virtue ne'er self-sung, finds its good proclaimed by othe We have tried to be Reedsdale Cigarettes. We ve refrained from superlatives. We have freely ad- mitted that, since there can be no one best cigarette, the Reedsdale cannot be best to everyone. modest about But when a Reedsdale smoker feels in- spired to proclaim Reedsdale virtues in no uncertain terms, we are human enough to yield the forum. The Captain writes from Washington, D. C., as follows: “T have smoked cigarettes for twenty years. I have tried every one sold in the average cigar store, from the cheapest to the most expensive. But nerer hare I smoked o8 good @ cigareite as Reedsdale, It is mild and satisfactory; absolutely a perfect cigarette.” We cannot say, ‘‘I told you so,” for the Captain is a better booster than ever we dared to be. But the Captain may be right. If we were on the outside and we read a testi- monial like his, and we weren't quite satisfied with our present brand, we believe we'd try the cigarette he thinks so well of. oo Reedsdale Cigarettes are 20c for a pack. age of twenty, They are no id by ma tobacco dealers, and their distribution is being rapidly extended. If you have any difficulty in finding them, we will send you a carton of 5 pack- ages of Reedsdale ettes (100 ciga- rettes) postpaid for a dollar. Smoke one package at our risk. If you don’t like them we will ret turn your dollar for the four re- maining packages. Address Reed Tobacco Co., 113 South 21st St., Richmond, Va. To Retail Tobacco Merchants: If your jobber cannot supply you with Reedsdale Cigarettes, Reed Tobacco Company, Rich- mond, Va., will gladly send you prepaid by parcel post a carton containing one hun- dred or two hundred Reedsdale Cigarettes for thesame price you would pay the jobber. | “We Want Bigger and Better | Wars” (Continued from page 13) 3. On June 1 the League of N will announce that the will have to be passed, lack of markets for the products If this doesn’t bring on a new war, then T haven't rheumatism and bad dogs from the last one H. J. Maxxiewicz 378 Central Park West York ¢ Please Remit Amer cturers. to extend credit to all European nations with 3 guarantee that. the S. Government will act as collection agent =. N. Ricitarpson 206, Tonopah, Nevad ENcourace manu Box Mark Twain's Formula (The following quotation was discor cred by W. L. Werner, of State Ce Pa. in Mark Twain's “The Mys- as striking the an rumor that th s nothing new u the sun.) le lege million never change “L CAN see a years and this rule will as half a dozen instances. Th litle handful—as usual The pulpit will— d cautic at first; | dull bulk of the nation many loud will shout for the war warily 3 sly —object the gre will rub big its sleepy cyes and try to make out why there should be earnestly and indignantly, and a war, and will say It is unjust and there is no m handful will st other side against the speech and at first will have a hear but it will not will outshout ti-war audi- dishonorable cessity for it Then the A few fair and jouder will argue with men on the reason war and pen ing and be last. long ; them ences w auded ; others app those presently. the thin o gy speakers stoned lose popularity this curious the Before Ic thing: the platform, hordes of 1 will see from and free speech strangled by men who in their secret hearts still at with those stoned speakers—as earlier—but And now the whole all take up hoarse, furious are one do not dare to say so. ulpit and will ut itself ny honest 4 to open his mouth; and presently such Next the ent cheap lies, put- jon that is man will be mouths will cease to open ting the blame upon the ni attacked. of those ¢ and will dil fuse to exam them; and thus he will by 3 glad falsities and every cience-soothing ntly study them, and re any refutations of and by ¢ vince himself that the war is just ad will thank God for the better sleep he enjoys after this process of grotesque self-deception.” Aspirin Beware of Imitations! Unless you see the * ablets “Bayer Cross” on you are not get Aspirin. proved nd prescribed by twenty-three years for Lumbago Rheumatism Pain, Pain blets of cn packag directions, — Mandy tablets cost few cents also sell bottles of 24 Aspirin is the trade Manufacture of Salicylicacid. ting proven twelve sts mark WHITE MOUNTAIN _REFRIGER, ORS style for every taste and a size for every home. & lifetime of pertect refrigeration whatever your choice. Write for attractice Re MAINE MANUPA\ Have a Satin Smooth Hair-Free Skin proniemot removing alr peamantly jeg ot removing Balt pensaly witout discomfort [coapletio This with NEET, Adstngy women everywhere from Yor Francisco. | Mooey back If It f ey iis 10 Please, Se at Drug and Department ~ Hannibal Phar.¢ tt ome Sut Louls, Mo. @34 (4s tor Horlick’s The ORIGINAL \ Malted Milk For Infants, Children, Invalids, the Aged, etc. Avoid Imitations comicbooks.com