Life, 1924-04-24 · page 2 of 36
Life — April 24, 1924 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising for General Motors**, not satirical content. The left side features a large illustration labeled "Facts About a Famous Family" showing a man working at a lathe or machine tool, depicting GM's research laboratory in Dayton, Ohio. The accompanying text promotes GM's "headquarters for ideas"—their six-acre research facility where scientists and engineers collaborate on product improvement. It lists GM brands: Buick, Cadillac, Chevrolet, Oakland, Oldsmobile, and GMC Trucks. The right side contains two separate short stories unrelated to the advertisement: "The Ordeal of Fedora" (about buying a hat) and "Crushed in the Jam" (a brief humorous anecdote). These are typical filler content for Life magazine, not political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
24, Rotered as Serend Clase M 3. at the P Uboyriedt, 1826, LIV. tothe Un Rngion! ert Httian Tooce The Ordeal of Fedora Ty the days when I was quite myseli a week ago, [dee LIEK. Pubhened wt Nee Ven key 1 to purchase 1 a hat. T was too h of aon coward to take the hat next to mine in the restaurant; 1 chose the Obvio Way. T went » the hat store surrendered myself to he clerk “Just something inoffensive in brown, 1 murmured. and ned the pained look that comes to people who are waiting to be measured for a of trousers. The clerk br nd set it on my head ir ht it out you would like this one,” he sai at it’s not brown,” [ whimpered. the clerk with a meani you'd like this one.” T thought I heard behind me, and whir ly there in a squeaky f xplosive snort und, but ‘ou see.” 1 etto, and then there was nm 1 cleared my throat and started over in a domineering bass, “you wanted brown.” The clerk was nice about it you think you had better try this he said once looking me in the eye. [be n to realize there was something wre From all over the world inventors submit sugges that their nghts will be respected and protected As I put the thing on my ard the explosive snort ned in time to sce a figure retrea ipidly up the aisle and disappear be hind the neckties. Jygt then [saw | Headquarters for ideas | "ini a little Iv is natural that General Motors, having the eyes that set me o such diversified activities in the automotive sa man who k y elderly men saying as 1p: but the field, should receive all sorts of ideas, from Then Was ae atest kind of face 1 could) trust.” women } all parts of the world. would re One ¢ in hack at_ me the gla understood why the clerk had But the development of motor transporta- tion is no longer dependent upon the work he did. It was the kind of face of isolated inventors. In Dayton, Ohio, would expect to sce push its nose ba General Motors maintains the largest re- with a forefinger and pull its lips w ses as apart, to look like a Chinese, It was a search laboratory of its kind— a six-acre i seated face you might find on somethir Broadway cow °Tumtyum in the center « fingers and hummii had scen it outdoors I should have re ported it. As I walked out of the plant where the efforts of the scientist, the engineer and the inventor are coordinated to make certain that improvement of the re in my mn added family’s products will be continuous. GENERAL MOTORS Buick + Capac) +) Cnevroter + OakLaxp Otpsmomite + GMC Trucks new gray hat, there was me for me in. the passers-by gave me. 1 was seeret_ now. When two girls and whispered behind me, [ knew just That is why what they were say I am trying to grow a beard CoE. Crushed in the Jam “How was Dobbs’ car smashed?” | eral Motors cars, trucks GMAC Payment Plan. Insura and Delco-Light products may be purchased on the ¢ service is furnished by General Exchange Corporation. “It seems he was going Street and called out, ‘Hey, Smith! | Want a ride?’” ! comicbooks.com