Life, 1924-04-17 · page 34 of 40
Life — April 17, 1924 — page 34: what you’re looking at
What you’re looking at
This page combines fashion/travel advertising with a single-panel cartoon joke. **The Cartoon (bottom right):** A lawyer tells his client that his poor golf skills provide the perfect legal defense. The joke is that the client can claim his terrible golf performance proves he couldn't have committed whatever crime he's accused of—apparently the defendant's incompetence at golf demonstrates general incompetence. It's absurdist humor playing on the idea that character flaws (being a bad golfer) might paradoxically serve as alibis. **The Advertising:** The page is dominated by ads for Canadian Pacific Empress ocean liners (promoting luxury transatlantic travel) and Van Heusen collars (highlighting their wrinkle-resistant, economical design). These represent typical 1920s-30s consumer goods marketing. **Context for Modern Readers:** The cartoon's humor assumes readers understand that golf was an aspirational leisure activity for wealthy professionals, making the reference to "rotten golf" a relatable character detail.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE e BRL EDDD GOCCP wa be) \89) ~ = = leF)\s5) SOF SES coat THOS ine CGN Bate cceuTEANNL Ecease sens 3 \ PISECS BOND: a (a | ay | Soe rate | a ; oh Announcing “S | zh erty g 23 VANGLOW | ve A new, medium-height Van Heusen AY eC) eed ts hey CAS) ley) | es = fe is espe Its Hr qj a smart originality in cludes all Heel iS the Van I i nin one AS | RS i ply fabric, without y sae is the last word in ety ate) comfort. Although starchless, it never © aS wilts, wrinkles or sa flexible points 12 | We and smooth-as-silk do not wear a) @ holes in shirts or fr s. In a word, Van Glow is a ma .-and the 5 world’s most economical collar. 3 ( F y 12 VAN HEUSEN STYLES—50c ASS NS ZS . 4 of ¥ aR by Canadian Pacific Empresses a VA} N HEUSEN | ; the S L R _ ae the Worlds Smartest COLLAR As | via t. Lawrence Route — AB Cis reur eater for Vian Crate, new neslisee na y) shirt with the Van Heusen Collar attached. 24 CHERBOURG SOUTHAMPTON HAMBURG | sae D PHILLIPS JONES NEW YORK CIty RoR ie y a ROM Quebec, the Old World in the New. One thousand : miles in sheltered waters | with new scenes of rare beauty— cliffs, forests, quaint villages, distant mountains. Then the shimmering gulf with four days open Atlantic. acy 18 a Giant oil-burning trans-Atlan- tic Liners to the Continent and Great Britain embodying every modern travel convenience. The Canadian Pacific Empress x the oil-burning EMPRESS of SCOTLAND, and EMPRESS of FRANCE, a largest, finest and fastest ships on the St. Lawrei Equip- ment, personnel, Cuisine, ser- vice — all Canadian Pacific Standard—there is none better. Enjoy the delightful diversity of this route unique. Do not miss the great British Empire Exhibition at London, or the Olympic Games in Paris. Also—Monoclass Cabin Service verpool, Belfast, Glas- Lawyer: THAT'S A PERFECT ALIBINTHE JURY 1S BOUND TO ACQUIT YOU WHEN THEY HEAR THAT. “THANK HEAVEN, MY ROTTEN GOLF FOR THE PAST TEN | YEARS HAS NOT BEEN IN VAIN comicbooks.com