Life, 1924-04-10 · page 4 of 36
Life — April 10, 1924 — page 4: what you’re looking at
What you’re looking at
This is **not a cartoon or satire** — it's a straightforward **automobile advertisement** for Packard vehicles, appearing in *Life* magazine during 1899-1924. The page promotes Packard cars through claims about superior materials, workmanship, and design. It features an illustration of a Packard Eight sedan and describes two popular models: the Packard Eight (nine body types) and Packard Six (eleven body types). The tagline "Only Packard can build a Packard" emphasizes brand exclusivity and quality. The closing line "Ask the man who owns one" was Packard's famous advertising slogan, implying satisfied customer testimony. This represents typical early automotive marketing positioning Packard as a luxury, high-quality competitor in America's growing car market.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE Packard Eight Pictured above is the Packard Eight Sedan Lim- ousine. Packard Eighe furnished in nine body types, open and enclosed. Packard Six Packard Six furnished in eleven popular body types, open and enclosed, Some Packard Facts Which are Known Wherever Fine Cars are Appreciated 1899 —- 1924 nly Packar can build a Packard Materials - - - - 100% Nothing can be better or finer than in the Packard. We submit Packard materials to comparison with any motor car on earth. Packard has only one standard—the best that money can buy and experience can select. Workmanship - - - 190% For 2¢ years Packard has had but one policy— to build as finely as human skill and the best machinery can build. It is recognized by engineers, manufacturers and laymen alike that Packard leads in fine manufacturing. Design - - + + - 100% For years, Packard has set the pace in motor car development. The beauty and distinctive- ness of Packard are traditional. There is, in Packard, an inherent exclusiveness that no duplication of mere dimensions can ever equal. Four-wheel service brakes; 2 additional rear wheel brakes—a total of siz—on all Packard cars H O Oo w N S : 4 comicbooks.com