Life, 1924-04-10 · page 34 of 36
Life — April 10, 1924 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising and editorial content** rather than political satire. The dominant feature is a large **Bayer Aspirin advertisement** warning against counterfeit versions—a genuine commercial concern of the 1920s when trademark protection was newly important and generic imitation products were common. The page includes a "Life and Letters" column reviewing contemporary novels (works by Charles Hanson Towne and others), a "Books Received" listing, and various period advertisements for consumer products: tobacco pouches, malted milk, dog remedies, and distemper cures. The **TIME Magazine subscription notice** promotes its competitor publication's speed in news delivery. The small illustration of a cherub at bottom-center is generic decorative art accompanying a LIFE magazine self-promotion. **No significant political satire or caricature appears on this page.** It reflects typical 1920s magazine content: commercial advertising, literary criticism, and product promotion targeting middle-class readers concerned with health, pets, and current events.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
32 LIFE - Aspirin Beware of Imitations! Unless you see the yer Cross” on package or on tablets you are not get ting the genuine Aspirin proved millions prescribed — by over twenty-three years for Neuritis gheumatism Neuralgi I Pain Accept * Aspirin” y. Each unbroker contains sroven directions andy boxes of twelve tablets cost. few cents. Drug also sell bottles of 24 and 100 is the trade mark of Bayer Manufacture of Monoaceticacidester of | Salicylicacid. PATENTS L ae fia rectly’ acroas’ street from Patent OMe, ington, DC “to give you more information on the news of the day in quicker time than any other publication or combination of pub- lications.”” The fulfillment of this promise is guaranteed by the publishers Yearly subscription - $5.00 Circulation Manag 236 East 39 Send me by return about TIME: ing all the news each week Life and Letters (Continued from page 22) tent. His endeavor to instill his ideals in the hearts and minds of his children. who face more worldly problems, is the source of what narrative interest there is. Frances, the daughter whom he adored, is a novelty in heroines. W most young women in modern fictic being nothing but leaves in the wind, it’s refreshing to come across one who doesn't weaken. Ix “The Gay Ones” (Century) Charles Hanson Towne has taken his own whack at the people who shut their eyes to the rea He has had the intrepidity to start his story before our s of life entrance the war, and when I first iound this out, I was in 1 to say Ah-ah-ah-ah!" with the prohi nation one uses in addressing a child to keep it from embarking on a dis astrous enterprise. But Mr. Towne anages to extricate himself creditably enough by not diving too deep into the narrative sea. He has taken Long Island for his background and the swift week-c jazz, int i set for his people. Bi ue and champagne on every page, and four worthwhile characters who shine out like good deeds in a naughty world furnish his story with its plot Diana Warwick Books Received by Alice Ross Colver ing Company) Sun, by Emilie Loring (Penn mpany) a Heart, by Ruby M by Edwin . Woods (Bon (Boni & y) ains, by Stark Young (Ser by Winifred Hawkridge by Henry H. Curr s, by Du Bose Hey Sandburg in Am by Bruce Weirick (Macmillan) biti TOBACCO vimmnent DPOUGH Pipe Smokers’ Friend OCKTITE. makes it easy to fill pipe wit out spilling tobacco. Most practical pouch you ever saw. Ingenious top opens or closes at simple pull on tab. Compact, con- venient, common-sense. Get a Locktite today. $1 and up—at cigar stores and wherever smokers’ articles are sold. Write direct if dealer cannot supply you. = orlick’s Safe The ORIGINAL iN Malted Milk Milk For Infants, Children, Invalids, the Aged, etc. Avoid Imitations ur dog KEEP fliM HEALTHY and CURE DOG DISEASES How to put dog in condition, kill Beas, cure seratchi dis. temper. Gives twenty-five famous Q-W DoG REMEDIES end 150 ithastrations of dots leads, trains harness. stripping combs, dog houses, etc 12 W PASORA TORIES | Dept. 19 Bound Brook, New Jersey Py DISTEMPER! Its cure and prevention, in Free Kennel Manual Send today to DELCREO DOG REMEDIES Dept.LP, Delson ChemicalCompany 42 Penn Street Brooklyn. N.Y To Ensure Health for Yourself and Your Good Family every week and enjoy its fun. Read LIFE A Good Laugh is sure medicine for many an ill! ar (Canadian $1.20; Poreign $1.40). r the next ten weeks to ‘oreign, $6.60 LIFE, 598 Madison Avenue, New York “LB” comicbooks.com