Life, 1924-04-10 · page 32 of 36
Life — April 10, 1924 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertisements and light humor columns** rather than political satire. The main cigarette advertisement uses a romantic silhouette of a couple to tout **Fatima cigarettes** as superior to "ordinary" brands—a typical early 20th-century advertising claim with no deeper meaning. Below that, **"The Biltmore"** hotel advertisement promotes luxury dining and dancing in New York City. The humor content includes: - **"Why Is It When I Visit in the Country That—"**: A list of relatable suburban annoyances (broken steam heat, lost wine cellar keys, cook threatening to quit, hidden matches, losing money at cards). This is genteel satire mocking country-house visits among the wealthy. - **"Mrs. Pep's Diary"**: A serialized fictional diary entry about upper-class social life and domestic concerns (servants, hair, accounting). - **"Perfectly True"**: A whimsical poem about tulips and pussy-willows. The remaining content consists of patent medicine and personal care product advertisements (**Glover's** hair treatment, **Mentholatum** skin salve). There is **no political content** on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
—all the difference between just an ordinary cigarette and— ATIMA, the most skillful blend in cigarette history MADISON AVE., 431d TO 44th STREETS NEW YORK Tea in the Palm ‘Room ‘Dancing in the Supper “Room JOHN McE. BOWMAN. President Why Is It When I Visit in the Country That— Ir is impossible to turn off the steam heat in my bedroom? The host has lost the key to the wine cellar? The cook is threatening to leave? I am singled out to amuse the little ones Some one invariably hides all the matches ? ation during dinner con- f picking the neighbors to The conv sists solely pieces I lose all my spare cash at bridge or Mah Jong? The previously arranged telegram re- calling me home never arrives? The train back to town always leaves at some unearthly hour in the morning? C26: Mrs. Pep’s Diary (Continued from page 6) Blood” and found therein the neatest compliment a man can pay: You are the only woman I wouldn't be bored with— when I wasn’t making love to her ' A great company of men April ‘ Sth to lunch with Sam, so I did not go to table, de- scending to the library when they fell to cards to enjoy their society vicari ously over my magazines, but Lord! there were soon such great clouds of smoke in the place that I felt like Brunhild abandoned on her rock, and crept out through the fumes to regain my own apartments. And there my servant Emilie did entreat me, as is her wont of late when she discovers me unpreoccupied, to permit her to cut off my hair against the oncoming summer, but I would not, and I do pray that I remain firm in this matter, which has been the Waterloo of many a contem: porary with more strength of character than I....Casting up my accounts for March, I do unexpectedly find myself solvent, for which I thank God. Baird Leonard. Perfectly True Turxe was no other place to put The pussy-willows into but A bowl with tulips at their foot And then a breathless thing occurred: The red and yellow tulips stirred To stroke the and the pussies purred ! V. IV. M. Arter the novelty of owning a dinosaur egg wears off Colgate stu dents are pretty sure to revert to the old-fashioned new-laid variety They all say GLOVER’S does the Business Witerever you go you bear men and women say rus ff sufferer, if your hair is falling out. ask for Glover's Imperial Mange Medicine at any good drug store and use exactly as directed. Write tor Free Booklet “Treatise on the eter Rees ne: the "Glover Medicines: ‘Made only by the HM. CLAY GLOVER CO., Ine. (Dept. A-2) 127-28 West 24th Street New York City our skin burns ER SHAVING e freely with cooling, healing “Mentholafum ‘rite for fres sample Mentholatum Co., Buffalo, N.Y..Wichita, Kans. If A comicbooks.com