Life, 1924-04-10 · page 12 of 36
Life — April 10, 1924 — page 12: what you’re looking at
What you’re looking at
This page announces **Life's War Prize Contest**, soliciting reader submissions for ideas to improve future warfare. The central graphic simply states "We want bigger and better wars!"—a blunt satirical critique of American militarism and complacency about conflict. The contest invites readers to propose improvements across categories like strategy, entertainment value, and military efficiency. Accompanying the contest are mock "suggestions" from named readers proposing absurd reforms: higher soldier wages, all-youth armies, profitable wars, and better dramatic narratives. The satire works through exaggeration: by treating war as improvable entertainment rather than tragedy, Life mocks how society had normalized and commercialized armed conflict. This reflects post-WWI disillusionment with warfare's glorification. The sarcastic tone critiques both militaristic attitudes and public indifference to war's human costs.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE - LIFE’S War Prize Contest Strife Promotion Race Goes Into Stretch as Thousands Cheer Ti! " th campaign for Bigger, (—CCO*”T They have had the tritest and most and’ Beiter Ware’sohich hag. been inartistic endings, invariably spoiled by anticlimax. Which is rotten technique We must have better continuity in the Next War. We must have a bigger carri nin the columns of this magi re will last for only one more wee We want, a 4 te Th MS, you any fi: suggestions better lighting. Bigger sets. A big cast. A bigger story! Ernest Maas. Conflict, y must ust them to the »stman at once. The judges will con bad contributions that reach this ter midnight, April 1S clusion, unmistakable evi- tpproaching strif to be e ss cousins Try to settle all dis ya zea sections of ihe comnlrys au ing the United States into 48 independ ent nations with 48 presidents, 48° con heir exemption be gresses and 48 separate military forces re the opening gun is fired; thousands ssured us that they are a spectacle. More drammer. Mo rc f the last conflict are taking The Prizes in this significant Contest pea ence Sire, as follows: Indianapolis, Ind. First Pi $250.00 mient at a pure! i 2 cont) Second Prize 125.00 An Eye for an Eye 1 Ff Third Prize 75.00 = Sinclair L I RK Announcement of the wir f ‘ Senn Sinclair Lewis, Peter B. Kyne, th Priv = Lire's War Prize Contest will be made emt Prise $000 Irvin Cobb and Ring Lardner to Eng- 4s soon oh posnble afieh ihe closing land to lecture on English characteris date, and it is to be hoped th every year to the Congressman whose ics after the manner of the esteemed : patriotism is judged to. be the most [stael Zangwill. offensive to other countries cond: Make it obligatory upon our statesmen to ¢ interviews make public speeches referring t late Allies as beggars, welshing de morons, et cetera, in playful ret for recent utterances from across the Atlantic to the effect that we are If Possible tion of dollar chasers, ng no art, HOW TO BRI ON A GOOD. conscience and no gratitude. BIG, WAR—Decide who won the last Third: Complete the already well- one. k « begun task of scrapping our Army, ; a exxetn Catto. Navy and almost non-existent air force. Premium Patriotism York Mills and announce to an altruistic world Richt old men suffered too much from Ontario, Canada. . on account of our isolation, we the late war. Congress should at once feel perfectly safe. provide -that in the next war all big Provide “Jim Crow” cars industry shall be guaranteed 25 per cent A Super-Production on Western railroads Jim the haughty vrofits, and the private armament in Tue logical, sensible thing te Jap. stry 100 per cent.-profits. No income regard to the inevitable Next War is Fifth: Provide laws insuring ships over $10,000 should be taxed at all, to hire D. W. Griffith to stage the thing under foreign flags the same benign The army should be entirely composed erly—at a dollar a‘ year treatment in our ports as that received of boys under 25. Labor during war Je 4s well face the facts. All by the American Merchant Marine should be paid double wages. Warlike previous wars have lacked the proper abroad newspaper editors should be given the treatment and handling — the master E.R. Gove Congressional Medal. There should be touch, so to speak. They have lacked 2116 First Stre a special fund to provide a large prize direction La Grande, Ore. ling ng the entran tea One com, ito has advised > ted. impettion, has case Norman Harcooo. 1225 Madison : Conditions of the Contest Suggestions must be limited to 200 words. As the answers to this Contest are submitted, the Editors of The Contest will close on April 15, and the judges will Live will select. those suggestions that they’ consider best «ler any manuscripts received after that date. These will be published from week to week in Live, and the readers of the magazine will have the opportunity to vote for fessional _war.promoters—including members of thei favorites. “Feom these selections the Editers. will mate pfacturers of munitions and war materials, a the final awards Should any of the winning plans be duph certain members’ of cated, the full amount of the prize will be given each tying ard the House of Hohenzollern— co ontestant Checks be sent simultaneously with the an. ‘ontest, The Editors of Lire are also ceme! of the award. . this Contest which is published in be addressed to the War Editor “ ur regular rates—whether it wins © New York Cit pr 4 i} comicbooks.com