Life, 1924-04-10 · page 10 of 36
Life — April 10, 1924 — page 10: what you’re looking at
What you’re looking at
This satirical piece critiques marriage advice columns. Herald argues that magazines publishing "Don'ts for Husbands" and "Don'ts for Wives" create marital discord by encouraging suspicion and resentment between spouses. He uses himself as example: a successful man with talents his wife knows and appreciates. Such magazine advice, he argues, would poison this relationship by suggesting he hide his abilities and that she monitor his behavior—introducing doubt where none existed. The cartoon below (captioned "Hint to Government Officials") depicts a hot-dog stand, suggesting private enterprise's value. It satirizes government control of business, implying authorities shouldn't deprive people of these useful commercial operations. The page reflects 1920s-era concerns about commercial advice culture and government regulation of private business.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| 8 ' LIFE: Right Where I Was By Don Herold =T one magazine that is so chock-full of good advice I where to begin. And worse than that, its advice is freq) cont on making a success of oneself that it is hard to tell atly adictory. or example, there was in a recent issue an article en Be What You Were Cut Out to Be.” It urged us to try to discover the kind of person Nature meant us to be and be it, to find the talents Na those gave us and develop nts. There was much misfits—violinists who ought to have been black This article wa near issue by an ar has scen many people in matri y in his article a list of ten “Don'ts for Wives of ten “Don'ts for Husbands.” WHY DEPRIVE PRIVATE ENTERPRISE HINT TO GOVERNMENT OFFICIALS OF THESE VALUABLE CONCESSIONS? Two of his “Don'ts for Husbands” were Don't be a grouch, Gloomy husban Don't nag, or use sharp words. Be pleasant and rei Does this magazine want to ruin lives and break up homes? Does this lawyer guy know what he is doing? He is asking me to quit the very things at which [ am really GOOD, « —the very talents for which she married me Suspicion we dat which my wife knows [| am GOOD—my enter our portals, or my wife would put me to bed and apply all the new kinds of hot-water be and call Dr. McGarvey. I can imagine now the wan, wor ried look on her face If she had wanted a cheerio husband she could have mar ried that kind. She knew well enough that she was cheerful and with 1 the to be deficient I know where my talents lie, and I mean to develop them cnough for two, and she chose me deliberate great insight) to supply the ur reasonableness in which she knew herse just as that magazine advised me on page 43. Or shal observe these “Don'ts for Husbands” on page 29? The point is, these success magazines just get us all balled up with misgiv Lam right where I was, or a little more so. Ananias Up-to-date HE man who London on the radio last night is the nerly bray . who broke ¢ who makes good same fellow who f miles on a gallon of g uy! n hi me tax returr first round of g tips and who files @ correct i LIBERTY AMUSEMENT PARK Bernice. Baker’s PLUNGING ELEPHANTS ADDED ATTRACTION Gertrude Hebbard DIVING VENUS wv a ' comicbooks.com