Life, 1924-04-03 · page 54 of 60
Life — April 3, 1924 — page 54: what you’re looking at
What you’re looking at
This page combines a tobacco advertisement with social satire. The main article "Announcing the Muses' Spring Curriculum" mocks modernist trends in 1920s culture by reimagining classical Greek muses teaching contemporary subjects instead of their traditional domains. **The satire targets:** - Jazz replacing classical music (Euterpe abandoning "Dionysiac dance" for jazz) - Free verse poetry (Melpomene focusing on "free and futuristic verse," assisted by Amy Lowell and Gertrude Stein—known modernist poets) - Avant-garde theater (Al Woods, Avery Hopwood, Somerset Maugham) - Celebrity culture (dance marathons, "undraped rhythms") - Moral anxieties (John Sumner—likely the anti-vice crusader—mentioned) The accompanying Edgeworth tobacco ad uses a letter praising pipe-smokers' generosity, ironically suggesting they're altruistic while actually promoting product evangelism. The page reflects 1920s tensions between traditional culture and modernist innovation, with Life magazine's conservative stance mocking progressive artistic movements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
44 LIFE Are pipe-smokers less selfish than other people? A lot of evidence points that way—maybe some reader can explain it One can't imagine an ordinary citizen going about telling all his friends where he bought the suit that fits him so well or urging upon his acquaintances the merits of a certain make of shoes—but it’s different with pipe-smokers and their tobacco. Most of them, apparently, won't rest until they have shared their favorite tobacco with every smoking friend. Read this: Barrington, II). to take this opportunity of telling you what I think of Until with any of them—never could faction from a pipeful, I upon an advertis asked you to And ever it with grea © 1am working y men in the gang, fourteen of ¢ Edgeworth now, They never dof it until T came Yours with satisfactio Arthur H. Pflum. Pflum’s letter from nuse he is typical We have chosen Mr. among hundreds be of Edgeworth| smokers in that, being happy in his own choice of to- bacco, he wants everybody within reach to share his happiness! We are glad to know that Mr. Pflum has created fourteen new Edgeworth smokers, for experience has shown that they will con- tinue to smoke Edgeworth; perma- geworth smoker is living proof that we know our job. Of course, we don't expect every man to like Edgeworth—but fourteen out of twenty is a pretty good showing. We'd like mightily to have you pa judgment on Edgeworth. Perhaps can tell us, then, just what it is that causes our tobacco to make friends and hold them. Let us send you a free s Edgeworth so that you whether you are one fourteen. Address Company, 63 South mond, Va. To Retail Tobacco Merchants: If your jobber cannot supply you with Edgeworth, Larus & Brother Company will gladly’ send you prepaid by parcel post a one- or two-dozen carton of any size of Edgeworth Plug Slice or Ready- Rubbed for the same price you would pay the jobber. mple of decide of six or one of Larus _& Brother 21st Street, Rich- Announcing the Muses’ Spring Curriculum I a conscientious effort to be m and, above all, progressive, The Muses, Inc., of Parnassus Hall, anm a radical departure from their established and courses: Miss Clio Muse, heroic exploits department, her attention biographies of successful bu long- somewhat antiquated of the history and will devote from now to auto ness men pugilists and ball players, inspirational magazine articles, and popular a sadorial and theatrical reminiscences. Miss Euterpe Muse has the practice of the and the double flute and the saxoph She will be sisted from ragtime to time by Miss Gilda Gray and Mr, Paul Whiteman. Miss Thalia Muse will give a series of lectures on modern comedy, with special attention to the Al Woods schoo! and the works of Mr, Avery Hopwood, Mr. Samuel Shipman and Mr, Some: set. Maugham Miss Melpomene Tragedy College andoned Dionysiac dance in favor of jazz Muse, dean of the firmly believing there is nothing more tragic, will concentrate in the future upon the dissemination of free and futuristic verse. She will be assisted by Miss Amy Lowell and Miss Gertrude Stein. Miss Terpsichore Muse will conduct for marathon dancers farm for rhythm a training table in connection with a seaside the expression of undraped There will be a competent staff of art- photographers in 3 Miss Erato Muse, of the poctry and lyre dey duct | erotic tment, will 1 Greenwich Vil- with the aid of Mr. 1 Mr. Alfred Knopf. carded the lyre for a ukulele. There will be oratory work lage and Chicag: John Sumner She has at least one lecture dur- ing the season by Mr. D. H Miss Polymnia Muse, spired and stately an indefinite leave of absence. Lawrence she of the in- hymns, will be granted She may be heard, however, broadeast- g Sunday programs over the radio. Miss Urania Muse astronomical will enlarge her nd celestial phenomena department by venturing into synthetic chemistry, with special emphasis upon alcoholics. Miss Parnassus Hall, has invented and per fected named for herself, capable of much volume under steam pressure, Calliope Muse, head-mistress of a brass instrument, and will demonstrate its peerless uses in marketing merchandise announcing coming events in the artistic world, and waking up an indifferent public generally Pegasus, the Parnassus Hall mount, has been turned into pasture and will be replaced with a trim fleet of high- powered, 1924 model Fords. H.W. H. | Science proves the danger of bleeding gums EDICAL science proves that une chy gums Cause serous 2s he suffering from Pyorr! fe daease of the gums) often suffer from other ills. such as rheumatam, wders or weak- ‘ened vital organs. These ills have ced wy many cases to the germs which breed in pockets about the teeth, Four out of five people over forty have Pyorrhea. ltbegens wath tender and bleeding gums. Then the gums recede, the teeth decay loosen and fall out, or must be ex: tracted to rid the system of the wnfecung Pyorthea germs. Guard your health and your | teeth. Keep Pyorrhea away. Visit Your dni ttn for tet an | I yn fieatir dled pig or use of Forhan's For the Gums Forhan's For the Gums will prevent Pyorrhes | Srdnary denedrices cannot do ths. Forhan’s will beep the gums fem and healthy, the teeth white and clean. 35e and 60c tubes in U. S. da. EToneof these little beauties ht now. and pro- Eestee nelson 1 Peiraretton Lots of few scaring pees te friends and at time ‘great pro= metal fis, inches bs we, suppiy bomited, Spent poets PROTECT YOUR MA JONG SETS ter’s Cleaning Fluid protects Ivory and Bone, and ex- pandsl Bamboo. $ 12 To DUTTON’S 681 Fifth Avenue, New York Send your name and address comicbooks.com