Life, 1924-04-03 · page 51 of 60
Life — April 3, 1924 — page 51: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The main content features a Clicquot Club Ginger Ale advertisement celebrating the brand's 39-year history, with the slogan "The ginger ale for all time." The left side contains letters to the editor addressing World War I concerns—one writer asks about staging "this war" and another discusses diplomatic efforts, suggesting this is from the WWI era (likely 1910s). The cartoon at bottom left shows two figures in period dress with the caption about "making my mouth up different now"—likely a domestic humor joke unrelated to the war content. The advertisement uses illustrations of well-dressed figures surrounding the product's portrait to convey sophistication and longevity. A secondary ad promotes Clicquot Club Sarsaparilla ("Black Cow"), suggesting the company made multiple beverage products. The page reflects early-20th-century advertising style: emphasizing heritage, quality, and broad consumer appeal during wartime.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Meublés) du Departement « also known as “The Devastate: ing Houses of Awaiting _y« communi Ture Nati Bigger and Better Deak En. What gets me a big place. If this is Is a set of plans quick action, her lamin, before he start 3. Have each and ever cast over the radio. 4. See that there ference This wil size and g anything ever held. “fe oki car z The ginger ale and. summer line of ,cataclysms wil me yar conte ptrrae, Fa for all time Your belligerent servant Sexator O. Howe Dus (Per H. 1. Phillips, See Clicquot Club Ginger Ale is probably older than you It began its career thi Ae @) time. RG rs of kriow oe the , “ ; AN putting into it just the taste-qualities tha a every box small we r Chiequot knows how a thirst! Small wonder as its hit-the that magic blend of crystal spring water and a dash of fruit flavors Go to Clicquot Club next time y« forever after when you want ginger ale, Club, Order by the case from your gr confectioner. THE CLICQUOT CLUB COMPANY, M Circano PRONOUNCED KLEE 7+ om Crnro Clicquot Club “HE SAID ME DIDN'T KNOW Mt SARSAPARILLA swe i e FIRST, BUT 1 TOLD HIM IT WAS BE bate la gewetts 1 rh goodness! Cream it up n rT CAUSE I WAS MAKIN’ MY MOUTH like coffee. That's called 1 e e UP DIFFERENT Now.” Black Cow comicbooks.com