Life, 1924-04-03 · page 48 of 60
Life — April 3, 1924 — page 48: what you’re looking at
What you’re looking at
This page from *Life* magazine is primarily **advertising with some satirical content**. The main editorial piece is "Ode to Spring—and All That," a humorous poem mocking the affected, overly sentimental way upper-class British young men speak and write about spring. The speaker uses exaggerated British slang ("jolly," "priceless," "old bean," "old fruit") while romanticizing spring themes—romance, new clothes, riverside outings—in a self-consciously artificial manner. The satire targets this affectation and the predictability of spring poetry itself. A brief dialogue joke mocks Princeton students, suggesting Yale men (Williams) are superior—likely reflecting Ivy League rivalries of the era. The remaining content is **period advertisements** for consumer goods (chocolate, shaving cream, foot powder, Mah Jong games, garters) that occupy most of the page. This advertising mix was typical for *Life* magazine's business model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
~ LIFE. - OQUR_ FOOLISH CONTEMPORARIES Ode to Spring—and All That ks wee fz if I go to Princeton Vou’ perlecOy priceless old thing! will I like some other col- Im frightfully bucked at the signs that lege too father sto ped lath- one sees; The jolly old sap in the topping ota | TING, is face well wallace trees; he said I know hundreds of The priceless old lilac, and that sort of loyal Princeton men who It jolly well cheers a chap up, does i | Cheer for Williams every not? morning so feariully bright; So amazingly right, e And one feels as one feels if one got Williams rather tight. = There's a. fang in. thé’air) WS ing C. And the grass, as it were, ROA) Vow'll like its big Is so fri fully green. “d ooth lather We shall soon have the jolly old bee on isis the win Er—Spring. Old fruit! They all say You've given old Winter the boot The voles of the tailor is heard in the G L fe) V E R ’ Ss (1 wonder what my rotten credit will does the Business stand?), And the birds and the flow'rs (but es pecially the “birds”) Hears, Glover‘e. gaa. been Will be looking too perfectly priceless Ranvier pale ‘or wort Glover's Imperial Mange Med! for words. store and use exactly as directed. We shall have to get stocks [ Mair. and Scalp.” Of new ties and new socks, Male and Cealp And of course we must alter the jolly Made only by the id cloak H. CLAY GLOVER CO.. lee. (Dept. A-2) OE CLOCKS 5 127-29 West 24th Street New York City So a young fellow’s fancy Turns nat'rally towards The river and Nancie, Or Betty and Lord's. In fact—as I said—you're a priceless old Er—Spring. ¥ endl (Patented) HAjay MAKES TROUSERS Exguisrte MORSELS Old bean! i HANG STRAIGHT of Vanilla Chocolate, | It's—well, it's—you know what I j wrapped in pure tin | mean. § ate It’s time I was oiling the jolly old bat, foil. Delicious as So, cutting a long story short, and all , Note. A : Form’ or “Har sun-ripened fruit. A that, i No Metal Springs. : The theme of this jolly old song that I Free Circular delightful food-con- ana ied. “ Plain’ setled carelope fection for the entire | Is—er— jolly old Spring! 5 > THE T. GARTER CO. . : —Desmond Carter, i nde inion. Dept. 28, ut! 5 . family. Tempting to Desmond Carter, in London Opinion. the last piece. | In a Pinch, use ALLEN’S FOOT=EASE | ¢oynconinmumcomutumcaunnomcainnmmstsiniennnr sina LEARN TO PLAY Mah Jong The popular and fascinating game Complete set. consist- ing of 144 Tiles. 116 00 Counters, Dice, —_— Racks, rules, playing directions and perpetual score card, sent Postpaid on receipt of $1 Satisfaction guaranteed er money back. DONT DELAY—ORDER TODAY AND BEGIN TO PLAY ORIENTAL SPECIALTY CO. Dest. “tL” 152 West 42nd Street, New York City Deaters and Agents Write. Tol Los LOCC ei Leer e un ea ossik If your dealer cannot supply you, end * are $1.00 for a pound box. Wouldn't Suit Now “What has become of the fine old names of Prudence and Patience?” “They wouldn't be appropriate these H days,” replied the old grouch. “If I had B q a couple of Waughters I'd christen them Extravagance and Hysteria.” The only cru Chocolate Buds Peter: I'm writing a song. Pau: Yes? What's the subject matter? Perer: It doesn't. —Cornell Wi H. O. Wasur & Sons, Inc., Phila., Ps Makers of Wilbur's Cocoa oe we. sreags us earenr orice {ernmieonunicaggumnnnresenememeesMNNe ONN ee SUS CU Subs TAS ean cL i comicbooks.com