Life, 1924-04-03 · page 42 of 60
Life — April 3, 1924 — page 42: what you’re looking at
What you’re looking at
This page contains **short humor pieces and advertisements** rather than political cartoons. The humor items are brief jokes from various sources (New York Herald, Passing Show, etc.) covering domestic topics: a father confused by his daughter's abstract art, a child's logic about bread prices, and married couples' differing perspectives on spring. One piece titled "Pre-War Stuff" is a anecdote about a naive bootlegger during Prohibition, emphasizing the irony of his insistence on authenticity while selling illegal alcohol and offering refunds for returned bottles—a commentary on black-market commerce and consumer fraud during the alcohol ban era. The bulk of the page features a **Brooks Brothers advertisement** for gentlemen's clothing, occupying the lower half. This reflects Life's business model: satirical content funded by luxury brand advertising targeting wealthy male readers. The magazine's masthead indicates simultaneous publication in the U.S., Britain, and Canada, showing its transatlantic circulation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TUNE Home Comedy After footing the bills ‘for Margie’s ex- pensive art course, Dad examines her first painting. Mother, recognizing fa- miliar phrases, but misunderstanding their inspiration, calls from the next room: “Jobn, put those golf sticks right back where you found them!” —New York Herald. They Can Be Omitted, Dear Peccy (who has patiently watched daddy fill in his income-tax papers): Don't you put any kisses at the end of your letters, daddy? —Passing Show (London). In a Bakery “Two cents more, little girl, Bread’s gone up since this morning.” “Then give me a yesterday's loaf.” . —Le Ruy Blas (Paris). B. Hick: Mine moo, THE MOTHER-IN-LAW JOKE! A. Hick: My cow's grown, —Humorist (london). —Penn State Froth, Pre-War Stuff He was a very naive bootlegger. He was also very insistent regarding the authenticity and origin of his wares. “Yes, sir,” he promised a prospective customer. “We get it over the line from Canada, and that’s why it ain't like this synthetic stuff you get nowadays in refilled fake bottles. “It'll cost you three dollars a bottle, and,” he added in a lower voice, “I'll give you fifty cents back for every bottle you return."—New York Sun. That Spring Feeling Wire: I feel 30 springfike. The sweet little crocuses just showing—birds sing- ing—lovely! Do you feel springlike, Charles? Hussaxn: Yes—rotten!—Punch, Sherlock Jones Jones: I wonder where the step-ladder is. Mas. Jones: Willie had it last. Jon Then it’s probably in the pantry.—Boston Transcript. At Keith's, Trenton: “Singer's Mid- gets: Bigger and Better Than Ever.” —New York World. lished every Thursday, simultaneously in the United States, The forei Great Britain, Canada and British Possessions. Title registered in U.S. Breams. Buil Patent Office. $5.00 a year in advance. Additional postage to foreign News Company, Ltd., countries in the Postal Union, $1.60 a year; to Canada, 80 cents, Back numbers cannot be supplied. The text and illustrations in Lire are copyrighted. For Reprint Rights addressed envelope. non-return of unsoli pplied. from Live's London Office, Rolls House, lon, E. C. Canadian distributor, The American 386-388 St. James Street, Montreal, Canada. No contributions will be returned unless accompanied by stamped and « docs not hold itself responsible for the loss or | contributions je in Great Britain apply to Lire, Rolls House, Breams Buildings, Fetter Notice of change of address should reach this offce two weeks prior Lane, London, gland. to the’ date of tsine to be aBected. ESTABLISHED 1818 CELE LOTH IN¢ NGA Gentlemens Furnishing ods, MADISON AVENUE COR. FORTY-FOURTH STREET NEW YORK Telephone Murray Hill 8800 Dress or Sporting Garments for Spring Riding Suits and Odd Breeches Golfing Suits and Odd Knickers Liveries for House, Stable or Garage Send for “Historic American Buildings” BOSTON NEWPORT ‘Tremowr cor. BOYLSTON 220 BeLiewe Avenue rvs Drthor English Hats, Shoes, Haberdashery, Leather Goods _ Homespun Coats, Mackintoshes, Polo Ulsters BROOKS BROTHERS’ Building, convenient to Grand Central, Subway, and to many of the leading Hotels and Clubs comicbooks.com