Life, 1924-03-27 · page 25 of 36
Life — March 27, 1924 — page 25: what you’re looking at
What you’re looking at
This is a **Coty cosmetics advertisement**, not a political cartoon. The page features "Les Poudres de Coty" (Coty Powders), a French beauty brand. The illustration shows decorative powder compacts with butterfly motifs, accompanied by poetic text emphasizing how Coty products help women achieve their "idealizing touch" throughout the day. The advertisement appeals to 1920s beauty standards, positioning powder as essential to feminine charm and appearance. There is no political satire or social commentary—this is straightforward commercial messaging from a luxury cosmetics company advertising in *Life* magazine's pages. The butterfly imagery suggests elegance and transformation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LA LS Y Address Dept. L-3 for “THE ART OF USING POWDER” a guide to the acc ~~ COT ¥ 714 Fifth Perue, ew CANADA 55 8 cite ge Ave comicbooks.com