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Life, 1924-03-20 · page 6 of 42

Life — March 20, 1924 — page 6: what you’re looking at

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Life — March 20, 1924 — page 6: Life, 1924-03-20

What you’re looking at

This page is primarily **advertising and narrative fiction**, not political satire. The main image shows a hotel scene advertising **Oshkosh Luggage** (wardrobe trunks). The accompanying story "In the Line of Business" describes a banker negotiating reimbursement through a purchasing department, establishing that the luggage is "inconspicuous in circles where essential niceties are taken for granted." The narrative satirizes **corporate bureaucracy and class pretension**: a banker must justify business expenses through proper channels, and the luggage serves as a marker of respectability and business propriety. The Oshkosh company positions their product as suitably discreet for the professional classes. Additional ads for Elizabeth Arden skincare appear on the right. This is typical 1920s magazine advertising targeting affluent readers.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

First impressions are made as often on things un- seen, as seen. Oshkosh Luggage is inconspicuous in circles where essential niceties are taken for granted and only shortcomings are remarked OSHKOSH wardrobe trunks THE OSHKOSH TRUNK COMPANY: OSHKOSH -WISCONSIN In the Line of Business Tur Banker sat in his private flushed but smiling after a long cot ence with a Pre ter, who was just Promoter t, being a Pro. » leave him. Th 1 triumphant he didn’t show it “T want to thank you for helping me " he said to the “and as a little souvenir of my appreciation Tam havi 1924 Super-Buor v-eylinder here to you at n¢ A the Jaway went the Promoter to ¢ od news to the members of the syndicate he was rey “How did you get « “L put it over all Promoter, “but it will nting they asked it,” replied the t you boys $15,000 extra for expenses.” “All right,” said the Syndicate, and $20,000 extra common stock was au thorized to be ed to the public hy way of reimbursement The head of the Purchasing Depart ment in the office recommended a friend to engrave the certificates, added 5 per cent. to his res and gave 2% friend r pric per cent. to his friend the head of the Purchasing Depa And That very day the Banker met th Promoter at lunch. At the conclus of the meal the Banker paid the chee and handed fifty cents to the waiter. A the waiter shuffled off, the Banker re marked to the Promoter: this tipping business getting fic which the Promoter replied Porutar fiction, seed catalogue. The Weight of Tradition CiecKix aid the Floridian Tt have y you 7 H a m 1 i tiful coun! t sked I hope i unded ype full put down the amount P i for telephone calls "he said. “Hi ut. You had some dry done, didn't you?" he asked did,” I said. He put “Spaniards all over the place once,” Rich in’ trac rical as all get down. he remarked, and wrote down more ex penses for stationery, “They knew a 1t they saw it.” “I'M bet they did,” I assented weakly He added a few more items and to ng wh taled the column, “Here you he said and gave me my bill. My eye- halls rolled, but I hunted down my check nd made out the check. “Here you said I, with false gaicty He waved the check gracefully in the air to dry it. “To think,” he mused, “there was once pirates all over this place. Pr the exact spot where are sta he said. “Very likely so,” I agreed “You know,” said this se clerk, w at me, “sometimes I seem to feel their ght now imental 1g zing a penholder impressively hanging around this desk.” HOW. H. very sp eo col of of The ath Skin 673-A Fifth Avenue, London Pari | ¥Keo— New York Nd Bond Street ede la Paix mee 9 ONZE 'X To cleanse the skin * HE first step in every scientific skin treatment given in Elizabeth Arden’s fashionable Salon is a thor- ough gentle cleansing of the skin with VENETIAN CLEANSING CREAM. Use it at home in the ly care of your skin, It melts into the pores, removes dust and impurities, keeps the skin pure and soft and sup- ple. Sl, $2, % sonal tred nts and ¢ ite for her ° # comicbooks.com a eee