Life — March 20, 1924 — page 36: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A cigarette that has the respect of its makers We make these cigarettes conscientiously, of carefully selected and blended tobaccos. We pack them jealously in a new and spe- cially designed package that keeps them fresh, unbroken, and uncrushed to the last. ‘o the smoker who takes his ¢ with some seriousness is given a cigarette in prime condition, and in its original form. He's not to be embarrassed by having to fish out crushed, bent, and disreputable- looking cigarettes that he hesitates to offer a friend or to smoke in public. Furthermore, a cigarette with its origi- nal form and aroma preserved will smoke with much greater satisfaction to anyone with a trained ‘‘smoking sense.” The Reedsdale is not exactly ‘an exclu- sive cigarette for the ultra-fastidious,” but it is for men to whom cigarette smoking conveys a fairly substantial pleasure. It suits many men Whether you will like this cigarette is a matter we cannot prophesy with certainty. It may fit your taste and it may not. Many men do prefer the Reedsdale to all other cigarettes they have tried. We expect that, in time, Reedsdale smokers will con- stitute a goodly proportion of American cigarette smokers. But we are sure that you will like and appreciate the container in which these cigarettes are sold and carried in the pocket. So we might suggest that you buy your first package of Reedsdale Cigarettes be- ause of the way in which they are packed. Other factors being equal in your mind, this package alone will make it worth your while to switch to Reedsdale. Popularly priced Reedsdale Cigarettes are 20c for a package of twenty. They are now sold by many tobacco dealers and their distribu- tion is being rapidly extended. If you have any difficulty in finding them we will send you a carton of 5 pack- ages of Reedsdale Cigarettes (100 ciga- rettes) postpaid for a dollar. Smoke one package at ourrisk. If youdon'tlike them, return the four remaining packages and we will refund your dollar, Address Reed Tobacco Co., 111 South 2Ist St., Rich- mond, Va, To Retail Tobacco Merchants: If your jobber cannot supply you with Reedsdale Cigarettes, Reed Tobacco Company, Richmond, Va., will gladly send you prepaid by parcel post a carton containing one hundred or two hundred Reedsdale Cigarettes for the same price you would pay the jobber. How I Made America *“Gonnick-Conscious” (Continued from page 7) jals everywhere will be ab! lerstand it at a glance It must HIT THE MAN WHO READS IT IN THE EYE 4. Answers must be written legibly on one side of clean, white paper Any thought of my enterir ig the cor test had never entered my President of the parent or well is the subsidiaries I fea I did want to enter the ed that even contest the men might show me undesired defer ence. However, I began thinking the thing over. “What kind of men,” I asked myself, “buy bridges?” Family men, mostly, Therefore the p of mily safety seemed a major one. 1 1a little more figuring along these lines. “What does a fa “The kid So when the members of the fam nily man worry about most ies,” was the obvious answer contest was decided our new slogan and trademark which you will find stamped on the key pier of every ( told the perman k Bridge ime that “Your Daughter Is Safe on a Gon- nick Bridge.” In summing v world for the first vur part in the grov of modern advertis I t 1 believe in it, heart and 1 T believe it will grow more ant every year. only say gain th soul. A imp We are entering a new cra in which advertising is still nits infaney, Mare Connelly Civics Exam 1. Name five great chairmen oi in vestigating committees and state their animus 2. Give the leading rumors of the last five years 3. What American statesmen famous for their denials? 4. When was _ the amended to the inch of government? What statesman is entitled to be known as Were they confirmed? were Constitution create investigative The Great Investigator”? 6, State the origin of the maxim, “A person must be presumed guilty until he is found innocent.” McC. H. “ILE OPENS HIS DOOR TO THR MOR,” “A PHILANTHROPIST ?” “NO, A MOTORMAN —Toronto Goblin. to | hair, ruined Many a first impression has been ruined by some seemingly little thing T’S so easy to get off on the wrong foot with people whether it be in an important — business ntact or simply in a casual social meeting It pays in life to be able to people like you. And so often it is some seemingly very little thing may hold you back For example a's tee If they are if you are a fasti ically bold this while this same anal Listerine Tooth Paste cleans teeth a t our chemists have polishing ingre that without scratching the difficult: problem—hnally You will first few safely. ice the improvement even in the ays. 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