Life, 1924-03-20 · page 3 of 42
Life — March 20, 1924 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or cartoon commentary. It's a Marmon automobile advertisement from *Life* magazine. The ad emphasizes the Marmon Car's quality and consistency, highlighting that the Nordyke & Marmon Company—historically a precision machinery manufacturer from when "Abraham Lincoln was a country lawyer"—now produces automobiles. The key message: Marmon maintains its reputation for meticulous craftsmanship rather than cutting corners. The text explicitly states the company never compromised quality during "seventy-three years" of operation, contrasting this with competitors who might use cheaper substitutes. The factory photograph serves as visual proof of serious manufacturing infrastructure. The price range ($2785-$3285) positions it as a premium vehicle. This is a prestige appeal to buyers valuing heritage and reliability over economy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE - i "THE NORDYKE & MARMON COMPANY, WHICH WAS BUILDING FINE MACHINERY IN THE DAYS WHEN ABRAHAM LINCOLN WAS A COUNTRY LAWYER, IS NOW PRODUCING THE FINEST MOTOR CAR IN ITS HISTORY eee | Established 1851 Nordyke & Marmon Company Fattory - Indianapolis Ne MARMON CAR has conscientious and able build- arrived at its present high ing has the Marmon factory excellence and its present looked for a short-cut to low price through concen- quality or tolerated a sub- tration for nine years on a stitute for the simple art of single chassis and ona single honest building. type of engine. That is why, today, as never And never once during its —before,the country is coming seventy-three years of fine, to Marmon. Price Range, $2785 to $4285. All “Prices fo. b. Faétory MARMON | comicbooks.com