Life, 1924-03-13 · page 6 of 40
Life — March 13, 1924 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's a 1924 Packard automobile advertisement from Life magazine. The content features a testimonial from L.M. Eisfeld of Burlington, Iowa, praising his Packard Six coupe. He describes its reliability, fuel efficiency (16-20 mpg), and low maintenance costs over 10,000 miles of driving. The advertisement emphasizes Packard's luxury brand positioning through the slogan "Only Packard can build a Packard" and uses the customer testimonial strategy ("ask the man who owns one") to establish credibility. The illustration shows a sleek, closed-cabin automobile—a relatively new feature for the era. There is no political satire or social commentary present; this is straightforward product advertising targeting affluent consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
4 + LIFE - 1899 —& ONLY PACKARD CAN BUILD A PACKARD =&— 1924 PACKARD SIX FOUR-PASSENGER COUPE wt To design and build the Packard so well that its owners cannot be satisfied with anything less than a Packard, is a policy to which we have adhered for more than 24 years. “The man who owns one” testifies to our success: rFPrPrFeF “Lam frequently asked the question, ‘How do you like your Six? “There can be but one answer; I like it so much that I would not consider any other make. “have driven my Coupe 10,000 miles, with no expense, so far as upkeep goes. Carbon has been removed once and the valves have never been touched. “It is economical of gas, giving about 16 miles about town and 20 miles on long drives, and, unless I have an accident, I believe I'll get 20,000 miles out of a set of tires. I drain my crank case and put in fresh oil (crank case capacity 6 quarts) every 500 miles in cold weather and 750 when it is warmer. “All in all, I never knew real motor happiness unul I got my Packard Six, no trouble—no repair bills—starts it easy and keeps going. I consider it the best car, regard- less of price, on the market.” Nothing tae Packard can say of its Six and _— its Eight can equal the L. M. EISFELD enthusiasm of Packard November 23rd, 1923 Burlington, lowa owners. In theseadver- tisements,therefore,we shall strictly follow our own admonition, “ask the man whoownsone.” comicbooks.com