Life, 1924-03-13 · page 38 of 40
Life — March 13, 1924 — page 38: what you’re looking at
What you’re looking at
This page contains three distinct advertisements and promotional content, not political cartoons. The top ads promote consumer goods: "Korrect Shape" shoes (Field & Flint Co.) emphasizing comfort and style, and Kaywoodie Italian pipes ($4 up), suggesting pipe quality matters more than tobacco choice. The center promotes Life magazine itself, using a cherub illustration and philosophy about happiness. It frames Life as providing humor and optimism ("Lunch on Every Page"), positioning reading as a moral good that inspires others through laughter. The bottom illustration appears to be humorous content from Life—a cartoon showing figures in water spotting a large torpedo approaching, with the caption "SWIM FOR YOUR LIVES! THE LARGEST TORPEDO I EVER SAW IS HEADING RIGHT FOR US." This likely references WWI-era submarine warfare anxieties, using exaggeration for comedic effect rather than serious satire. The page is primarily advertisement and self-promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tue ‘Burr PeKARD “Korrect Shape” GS il JALK in comfort and wear any 7 UY style you like in *Korrect Shape” shoes. Style-leaders! — and each one embodies “Korrect Shape” principles. "Korrect Shape” shoes fit, hold and support the feet—in stvle! Field & Flint Co. Send for booklet and —It may be they have never smoked a Kay- woodie Pipe. For it's often the pipe which is to blame. Before you change tobaccos, learn the differ- ence that mellow old Italian Bruyére can make. Taste the joys of a sweet-smoking, petiectly fashioned pipe which needs no reaking in. @.Start with a Kaywoodie. You will be satisfied—it is so guaranteed. $4 and up, at your tobacconist’s. ITAUAN BRUYERE KAUFMANN BROS. & BONDY 33 East 17th Street New York Just Being Happy is A Fine Thing to do, Looking on the Bright Side Rather than the Blue. . if helps his readers to look on the bright side and gives them someth to do it with—his Laugh on Every Page. Happiness is a fine thing, and makes one radiate sunsh . a living inspiration to others “He taught his neighbors to laugh” is a finer com- mentary than that he was ki fa ountry, for kings are incidental, while laughter is of grace Read Lire, laugh, and look on the bright: side yourself for a year, or try our Special Offer ar (Canadian $1.20, Foreign $1.40 Send Lire for the next ten weeks to 598 Madison Avenue, New York jan $5.80 Foreign $6.0 1 “SWIM FOR YOUR LIVES! THE LARGEST TORPEDO 1 EVER SAW IS HEADING RIGHT FoR US.” comicbooks.com