Life, 1924-03-13 · page 35 of 40
Life — March 13, 1924 — page 35: what you’re looking at
What you’re looking at
This page contains two distinct sections: **Left side:** Reader submissions to "Life's War Prize Contest," asking for satirical suggestions on how to conduct war. Proposals include absurdist ideas like making soldiers wear white uniforms for visibility (mocking pacifists and the KKK), introducing actress Peggy Joyce to seduce war officials, and paying bonuses to families of killed peace delegates. The satire targets both pro-war and anti-war factions with equal ridicule. **Right side:** A Pepsodent toothpaste advertisement, the dominant content. The ad explains tooth discoloration through "film" buildup from tobacco and food, positioning Pepsodent as the scientific solution. It includes promotional offers and testimonials from dentists. The juxtaposition is characteristic of Life magazine's format: political satire and consumer advertising coexist on the same page. The contest mocks America's conflicting positions on international involvement (likely post-WWI era), while the advertisement represents the era's faith in modern consumer products solving everyday problems.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE’S War Prize Contest (Continued from page 14) Let the European explo our polite requests to desist Let the question of war be put be fore the public, mention being made t white, not khaki, uniforms will be used for low visibility in snow and ice This insures the support of the Washer women's Union and the K. K.K Let the campaign be planned for the summer, 1 let the weather predict unprecedented heat. This s aid recruiting The method here prog tably supply us with the n woded war in history Wittiam Exton, J Randolph 16, Cambridge, Mass rs ignore sed will in t cold Way not introduce Peggy Joyce to our Seeretary of War and then to the Prime Minister of England and have her agree to marry the winner Jack Mots. 7812 Superio Cleveland, Ohio Give Germany back her rights Josern Lawnrs 5 Robert Middletown, N.Y 1, Excouracr. Amateur and Profes sional Peace Delegates _ te to Europe, by paying their travelling ex penses,’ plus a liberal bonus to. their next-of-kin, if they don't come back 2. Intern for an indefinite period all foreign authors and actors immediately Why Teeth Discolor Tobacco, food, etc., stain the film Te clouds on teeth lie in the film-coats. The remedy is Millions now daily combat the film, and the to remove the film. glistening teeth you see every where show what it means You must fight film Film is that viscous coat you feel. It clings to teeth, and no ordinary tooth paste can effec- tively combat it. Soon it becomes discolored by tobacco or by food, then forms a dingy coat. That is how teeth lose their beauty Film also holds food substance which ferments and_ for! It holds the acid in contact with the ns acid PROTE teeth tocause decay. Germs t by millions in it. They, wit tar, are the chief Under old meth escaped these film-caused Now dental two ways to ates the = THE ENAMEL Reduce girth 2 to 4 inches| this easy, comfortable way No man with a paunch of excess fat can look now well dressed. A heavy waist line is an abse bar to correctly fitting clothes. It pulls the coat out t with an agent far el Never use a film cor t which contains harsh gr 10-DAY TUBE FRE THE PEPSODENT COMPANY pmfor Pepsadéent atous. } DIREC ‘TOR The New-Day Dentifrice You Day Tube of Pepsode i Makes Excess Fat Disappear Now advised by leading dentists Director gives more than temporary relief. It : ier applies a firm but gentle pressure which automa. | the world ove Ucally produces a continuous kneading motion with the o natural movements of the satisfactory or money will be refunded promptly and the me i) not costa penny. Be sure and weight and waist mearure wben ordering. Tt | 4 i on their arrival at at | the Bnest’ mercerized ‘web elastic iY Keep the former en all in ne, piece. No buckles, straps, New York American, and every even ing, with three matinees 4 week, let the ger = latter see the No. 9 Co.'s performance 1, prat a of “Abie’s Irish Rose gras} rn beary, druczy feeling that JAS 3. Secretly extend the three-mik Swed a : limit overnight to thirty miles. n Our Guarantee Sis. ‘sivlfnte edeetive ris] — Confiscate all booze in. (and ) ‘ flesh reducer. The price made to your measure sight. Use same to stimulate recruit- — norant work ivilized Negr cnly $6.50. We guarantee every Director to be One bottle per backward Cl : Me . smaller the man, the bigger th and every other si re belght is for your convenience. Tear out and mail taaay 4. If nothing happens in threc ciating with civilized hum: Landen & Warner, Dept. A, 225 N. Michigns Blvd.,Chicage after the above directions have be Leave the rest t followed, write letters to the We w ar tog Queens and K: tell the trenc y 2265 N. Michigan Btvd., Chicago, Dept. A. we just feel we shoul ethi Ss Send my Director under your money back guarantee. then if no satisfactory reply is received. 7 Ss My weight is «my beight is send them long cables, COLLECT wef Tuto. pe Bots 4 — Better Wars Vore the straight Republican indicate the ve Weut J. Tho which is not Liberty, N.Y contributions “MERCHANT TAILORS: Write for Director Sales Plan ™ fered for first tums. Herve 8 iene Mestneae while eatigfartortly Kiting fouls figures. comicbooks.com