Life, 1924-03-13 · page 33 of 40
Life — March 13, 1924 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The main content is a General Electric advertisement disguised as an article titled "The new oaken bucket." The ad uses a historical reference: Napoleon supposedly said he wished to do something "great and useful for Paris" and was advised to "Give it water"—referencing the famous folk song "The Old Oaken Bucket." GE uses this to argue that modern **electric pumps have replaced traditional wells**, positioning electricity as progress. The ad highlights a specific example: a Minneapolis GE motor supplying 30,000,000 gallons daily. The page also contains: - **Mrs. Pep's Diary** (continued from previous page)—gossip/social commentary - **"They all say Glover's does the Business"**—a testimonial ad for hair/scalp treatment - **Horlick's Malted Milk** advertisement - A **Books Received** section There is no significant political cartoon or satire; this is essentially a magazine page mixing editorial content with period advertisements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
s+ learn by inquiry driver why I am at such y or with or after a theatre, he me that most cha’ out for male i average female gives the ever, The next time a me by and takes a man soled to think the jest Four 1S0h.p. and one 300h.p. G-E Squirrel-cage Motors driving two-stage bigh-duty pumps sup- plying Great Falls, Montana, ie, my. intere and in fc f the time a The new oaken bucket “I wish to do something both great and useful for Paris”, God Mises, forahere ave many cit said Napoleon to an advisor. ters of w ar t “Give it water’, was the re- ney the improvement of my min and it w pe pubes caales No longer do city homes de- zine an article by William Johnston o1 pend on wells or nearby riv- women brid dd were I Thismonogram,which ers. The old oaken bucket is serivener I ave back at you see upon electric motors, generators, replacedbyelectricallydriven with my p ed that he o} Jooked the only technical trait. germane Gos pod Mruperig the pumps. In Minneapolis, for to females—the declarer’s demand to wide organization for instance, a General Electric view the dummy before it is down the service of every J RI community which motor of 1800 horse power wants to make elec- tricity do more and drives pumps which supply eee ere Gen~ 30,000,000 gallons a day. GENERAL ELECTRIC They all say GLOVER’S does the Business y H. CLAY GLOVER CO., Ine. 127-29 West 24th Street (Dept. A-2 New York City \, The ORIGINAL } Malted Milk i p Ke For Infants, The Personal R. Children, Invalide, | ,0-, Rockefeller, Jo" (a the Aged, etc. & Liveright) Avoid Imitations My Crystal Bail, by Elizabeth Mai & Liveright). comicbooks.com