Life, 1924-03-06 · page 16 of 42
Life — March 6, 1924 — page 16: what you’re looking at
What you’re looking at
This page announces Life Magazine's "War Prize Contest," soliciting public suggestions for bigger and better wars. The satirical premise is explicit: a large advertisement declares "We want bigger and better wars!" The cartoon at top left depicts an angelic figure, captioned "The Kind of a Girl That Men Forget," contrasted with a right panel showing military equipment (cannon, aircraft). The juxtaposition sarcastically suggests that while romantic ideals are abandoned during wartime, weapons manufacture flourishes. The contest invites readers to submit war-related ideas, offering cash prizes ($250 down to $5). This is dark satire mocking American industrial enthusiasm for warfare and the business interests profiting from conflict. The piece appears to critique both militarism and the corporate machinery supporting it, published during the World War I era when such satire was common in Life's editorial stance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“TME KIND OF A GIRL THAT MEN FORGET” LIFE’S War Prize Contest Industries Rally to Support Strife Scheme HE = Senatorial investigation of duties there. I wish to say the fifty accompanying statement. If you have Lire’s War Prize Contest has been cents I received for my services a any works le suggestions for promot delayed until the members of the in the proudest medals I own. The another Big, Rousing World Conflict, in earnings fre vestigating committee get their new send them in at once. We hope to get regular business during that pe costumes, ‘The old ones, worn in th sitisk lato inctesibeance tbe coe the fighting 1 by April 30. z cross-examination of Edward W. Bok nario’ The prizes in this significant Contest show rough usage and have had to be Many of my old desk mates in are as follows discarded “war times” are still in Washing’ Public hea ings on the question are I believe. If my services in in scheduled to commence as soon as the 7 of f uniform makers con ross. At that know. = Fourth Prise time, the Senate is expected to express atey:iis ripe for: war The Contest ee lever Bridge Industry siiaiaiaiiaiialata disdain its indignation at what it terms an aide CONDITIONS fringement by amateurs of its own in j Sincerely alienable right to conceive, promote and (Signed) Josten Le Goxstex execute war F j In the meantime, Lire is enlisting all \t¢, Gonnick’s ringing words en the support available. That it will have plenty of solid backi attested by the following communica tion w efforts, and the campaign for r and Better Wars will be pushed to the limit. The ( cour, Lire to t test is open to every one, and is sut only to the conditions set forth in the ew York City Joserm L. Goxstex Cantineves As the answers 1, th Brivee Co. Office of the President. 1 We want;4 bi ger See sa ape age published im Live sll b at our NEXT WEEK Lure will publish the | | e the contributions in the War | Prize Contest. Every reader may vote be published from week to week in Live aders of the magazine will have tunity to vote for their fav ‘ons the Editors will m: Id Editor, “Life Magazine Dear Sts My attention has been called to a state end offering a t that you i “War Plan Prize.” If such is the case I wish to enlist the services of the Joseph L. Gonnick Cantilever Bridge Co. and its foreign units to a man. I was ara-year man in hington first six s of 1918 v pressure forced me to for his favorite suggestion comicbooks.com