Life, 1924-02-21 · page 30 of 36
Life — February 21, 1924 — page 30: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The dominant content is a Reedsdale Cigarettes advertisement that takes an unusually honest approach: rather than claiming superiority, it argues that taste in cigarettes is subjective and that smokers should buy what they prefer. Supporting the cigarette ad are several smaller advertisements and humorous anecdotes, including: - A British joke ("Our Foolish Contemporaries") about a young man who arranges with a gardener to send used flowers and old trousers to impress a girl, only to be caught - A Scottish dialect humor piece about confusion over "soap" - Ads for Fisk tires, Bellans indigestion remedy, and Williams Shaving Cream The page reflects early-20th-century advertising conventions and genteel humor conventions of the era. There is no significant political or social satire present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Perhaps you won’t like Reedsdale Cigarettes We think it nonsensical to talk about “the best” cigarette. There never was any one best cigarette, and we don’t expect that there ever will be. Probably, tastes in tobacco have differed ever since the Indians first began smoking, or at least ever since one Pipe-in-the-Face chanced upon some leaves a little different from those to which all his fellow braves had previously pinned their faith. So the Reedsdale Cigarette isn’t an- nounced with any large and all-inclusive claims. Nor shall we imply that smokers who do not like Reedsdales are defici taste, pers city, or intelli- gence. The cigarette that you like best is certainly the best cigar- etteforyou,and we see no reason why you should be uncomfortable in your preference, though it may be for the least expensive or the least pretentious of all brands. The Reedsdale Cigarette is not presented to alienate the affections of those happily cigarette-wedded. Rather it is offered to the shifting on-and-off smoker who hasn't yet found the cigarette made for him. It is a little different; it is made of the choicer tobaccos, expertly blended; it is packed in a new and improved pocket con- | tainer; it is liked by many smokers of | sophisticated taste. There is more than an even chance of your liking the Reedsdale, and, if you are not entirely satisfied with your present brand, or its package, we think you will find it worth a trial. lomo} Reedsdale Cigarettes are 20c for a pack- age of twenty. They are now sold by many tobacco dealers, and their distribution is | being rapidly extended. If you have any difficulty in finding them, we will send you a carton of 5 pack- ages of Reedsdale Cigarettes (100 ciga- rettes) postpaid for a dollar. Smoke one package at our risk. If you don’t like them we will return your dollar for the four re- maining packages. Address Reed Tobacco Co., 109 South 21st St., Richmond, Va. To Retail Tobacco Merchants: If your jobber cannot supply you with Reedsdale Cigarettes, Reed Tobacco Company, Rich- mond, Va., will gladly send you prepaid by parcel post a carton containing one hun- dred or two hundred Reedsdale Cigarettes for the same price you would pay the jobber. Memo. A young man whose galla exeess of his pecuniary to save the money required for the pur chase of expensive flowers by arranging juet from time to time in return for his cast a gardener to let him have a bo off clothes. One day he received a bunch of roses, which he at once dispatched to his love. dy In sure anticipation of a friendly he called at the girl's house the and was not a little s welcome, same evening, ar prised at a frosty reception After a girl a note pause the remarked, y, “You sent me to-day.” “A note! 1? To be sure, I sent you flowers ; “And this note was with the bouquet Do you mean to deny it?” And man “Don't forget the old trousers you promised me "—Tit-Bits (London) the young read, the other day In a Pinch, use ALLEN'S FOOT-EASE Revived ots were staying in a London hotel for the first time in their lives When they had been shown to their bed- room, one of the visitors discovered t there was no soap in his dish, so he rang the bell and a chambermaid quickly ared. a wee bittie 0 Scot. The open-mouthed ¢ micht bring the sape, ested looked the bewilderment, word he said req girl at guest unable to in understand a lassie undered the gentleman from the North understand plain Scotch “Dom it, irri tated “can no” The maid gave a sigh of relief and de- parted, to return in a few moments with a bottle and two glasses. Sporting and Dramatic So It Goes “You say he has no resources?” “No resources.” “What's the answer?” “Racehorses.” —Louisville Courier-Jou “AND FOR TO-MORROW, + TAKE you WILL ARSENIC AND FINISH THE CHAPTER, —Ohio State Sun Dial. Sure Relief i> 6 BELLANS Hot water Sure Relief SELLANS FOR INDIGESTION 25¢ 4 AND 75¢ PACKAGES EVERYWHERE e | gs it fun to shave father yes 1 wallace father answered it is jolly listen to me laugh ha ha ha just then father dropped his shaving tube cap down the sink but he didn’t laugh Williams Shaving Cream The only shaving cream with a cap that CAN'T come off comicbooks.com