Life — February 21, 1924 — page 2: what you’re looking at

What you’re looking at

# Michelin Tire Advertisement This is not a political cartoon or satire, but rather a **straightforward advertisement** for Michelin Comfort Cords tires from the Michelin Tire Company (Milltown, New Jersey). The image depicts a hot air balloon carrying an automobile basket, with a car below on the ground—a whimsical illustration meant to convey the extraordinary comfort and smoothness of the tires. The ad claims these balloon-type tires are "twice as big as ordinary cords" yet cost barely more, offering superior comfort, longer life, and protection against road damage. The key selling point: "No change of rims or wheels is required." This was significant for early automotive buyers concerned about compatibility and installation costs. The ad concludes with an emphatic "You cannot afford *not* to change to Michelin Comfort Cords."