Life, 1924-02-21 · page 2 of 36
Life — February 21, 1924 — page 2: what you’re looking at
What you’re looking at
This is not a political cartoon or satire, but rather a **straightforward advertisement** for Michelin Comfort Cords tires from the Michelin Tire Company (Milltown, New Jersey). The image depicts a hot air balloon carrying an automobile basket, with a car below on the ground—a whimsical illustration meant to convey the extraordinary comfort and smoothness of the tires. The ad claims these balloon-type tires are "twice as big as ordinary cords" yet cost barely more, offering superior comfort, longer life, and protection against road damage. The key selling point: "No change of rims or wheels is required." This was significant for early automotive buyers concerned about compatibility and installation costs. The ad concludes with an emphatic "You cannot afford *not* to change to Michelin Comfort Cords."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LINE, Debttahed Weakly by Life Pop Co, 96 tom Madinon Ave, New Tesh. MJ Subscription. $8.50 No 2188 : / wt New Verne “acct of March $3, Sota Prtated tn U. 9° A. ‘Eetered tw Saccad Claas Matter at the Feat Ode De Tneland and Britian Poeseeaces experience aits you BalloonType ~ MICHELIN Comfort Cords HESE tires are twice as big as ordinary cords but inflated to less than half the pressure—that is the secret of their com- ES fort. They fit present rims, last longer a ordinary tires and cost hardly any more. Your first ride on these remarkable tires will entirely change your present conceptions of motoring. Holes and obstructions simply dis- appear. Rough roads become boulevards. For the first time you will realize what riding on air can mean in comfort and luxury. And in car-protection, too. Most of the jars and shocks that injure cars are eliminated. Tests indicate that the life of car will thus be increased as much as 50%—the greatest advance of years in motoring economy. No change of rims or wheels is required. You cannot afford not to change to Michelin Comfort Cords. Ask your tire dealer about them. MICHELIN TIRE COMPANY Milltown, New Jersey comicbooks.com