Life, 1924-02-14 · page 34 of 36
Life — February 14, 1924 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising** for dental and consumer products (Pepsodent toothpaste, Aspirin, shaving cream), typical of 1920s-30s magazine layout. The fictional narrative "The Escape" appears to be **satirizing Prohibition enforcement**. A man desperately seeks alcohol while haunted by the word "scofflaw"—a term coined around 1924 referring to those who openly defied Prohibition laws. The story mocks both the anxiety of illegal drinkers and the moral fervor of Prohibition advocates. The man's desperation and suicidal declaration ("I will drink myself to death") suggest the satire critiques the absurdity of Prohibition's impact on ordinary citizens. The reference to liquor "under lock and key" and "illegally purchased" directly invokes Prohibition-era contraband practices. The satirical tone indicates *Life* magazine's skeptical view of Prohibition's effectiveness and morality—a common position among urban, educated publications of that era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Escape His thin lips quivered and he put his hands to his ears as if to shut out some terrible sound that kept ringing in e —_— : Mi] | them. At the cellar door he looked @) 18 K . © | | stealthily around, his eyes haggard and a” a f staring. No one was visible. Perhaps at last he would be able to escape from For ten days fight the NS ; that jeering, taunting word that had film on teeth. See how a ake . ‘ . pursued him like a spectre. Down the cellar stairs he creaked to they improve | ; the closet in which he kept his illegally purchased liquor under lock and key. N EVERY circle nowadays you see i Bi | isricdy he seized a bottle of whist , } and held it 0 the ligh nly many pretty teeth. Mi P ee , reach cleani half-full! There was a hollow sound using a new met hod of teeth cleaning So dental science sought for film) as he pulled the cork and raised the It brings results which every woman wants. Send for this free test. combatants, and found two. One| bottle to his lips. disintegrates film, one removes it “Scofflaw!” Sinister and accusing without harmful scouring. the word was hissed into the air That dingy coat Able authorities have proved these gain!” moaned the man as he You can feel on your teeth a vis- methods effective. A new-type tooth cous film, It clings to teeth, and no _ pas pply them ordinary tooth paste effectively com- daily. The name is Pepsodent.| commenced to shake as with the ague. bats it. Soon it becomes discolored, Today careful people the world over | matter’ where he went’ to’ bave then forms dingy coats. Thatishow employ it, largely by dental advice.| quiet little drink, that word “scofflaw teeth lose their beauty. would pursue him still. Desperately Film also holds food sub-_ [-————_]] You'll quickly see he seized another bottle from the shelf stance which ferments and Protect the Pepsodent docs other things} i" front of him. Oh, why had they forms acid. It holds the Enamel i .| invented that awful epithet to humiliate es ? acid in contact with the ' multiplies with every use the| drinkers? Pepsodent disin- th-protecting agents in saliva. “There is but one thing to d tegrates the film, The t f: q “4 ae ¢ ” Sania 4 hy he benefits are quick and} said. “I will drink myself to death. init. They, with tartar, with an agent far 1 10Day Tube. Nore how clean are the chief cause of softer than enamel Never use a film gazed frantically around, endeavoring to descry the one who had uttered the dread word. Then his whole body teeth to cause decay. be the teeth feel after using. Mark | py orrhea. the absence of the viscous film. ? combatant which Undericldimethods See how teeth become whiter as der old methods, ]} contains harsh grit. the film-coats disappear. those film-caused troubles : = The seaults will ainase and de- became almost universal. light you. Cut out coupon now. | 0-DAY TUBE FREE '*" ansodéen | THE PEPSODENT COMPANY Pe psac lent Beware of Imitations! Dept. 769, 1104 S, Wabash Ave., Chicago, IIL The New-Day Dentifrice Mail Jay Tube of Pepsodent to Now advised by leading dentists the world over. Ode to Encyclopiedia _ ¥0 Excyctorepia, I might smarting oO more Go plunging through eternal night, burning, Did you not always give me light, YAP, exartios shaver no mre ede after shaving irritetion. In. gram's Therapeutic Sha ving Cream contains properties that cool and soothe How smart were sages long since dead, 4 a ny the skin and actually heal troublesome little Who kent their knowledge in the head! Unless you see the “Bayer Cross” on cuts. It is @ rapid beard softener with a lotion had : ee 7 package or on tablets you are not get- effect. Takes the sting out of the closest shave. I keep mine safe in you instead, ting the genuine Bayer Aspirin proved Recommended particularly for a tender skin. Encyclopedia. safe by millions and prescribed by . : ns over twenty-three s for If your druggist cannot supply you send SOcents| = Whien critics praise me (when they do!), Ids Headache for the jar that contains six months of shaving) | make a pretty bow to you; Toothache Lumbago comfort. 0 4 - And bless my stars I'm not near through Neuritis, Rheumatism Or send 2¢ stamp for sample. Aula lias The hunky, chunky bulk of you, Neuralgia Pain, Pain Peiees F lnsom Oot \ Encilepadat H.C Accept. “Bayer Tablets of Aspirin” 38 Tenth Screet, " = only. Each unbroken package contains ATT EaTGN TEE ; proven directions. Handy boxes of LIZATION can't get along twelve tablets. cost few cents. Drug- ort : seithou! Wer) Wes maven ti hod gists also sell bottles of 24 and_ 100. On. is Comfort Be | in2eec one for fee sears, Domi met | | Aspirin is the trade mark of Bayer : lim] (Prise: Contest ext week: Manufacture of Monoaceticacidester of In Every Jar rice Contest next wee! licylicacid. WIHROOP WALLENBECK CRAMICRD COMPANY, NEW YORK comicbooks.com