Life — February 7, 1924 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising, not political satire or cartooning**. It's a full-page advertisement from Black, Starr & Frost, a New York jeweler, showcasing "The Largest Blue Diamond in the World." The copy discusses historic diamonds owned by European monarchies (the Orlov of Russia, the Koh-i-noor in England, Portugal's Braganza) and mentions the "Black Starr" and "First" diamonds. The advertiser claims their blue diamond is the largest of its kind ever discovered—127 carats, larger than the Koh-i-noor—and "absolutely perfect in every way," offered for sale at $300,000. The single small illustration at top center depicts the diamond itself. This is luxury goods marketing, not editorial commentary.