Life, 1924-02-07 · page 2 of 40
Life — February 7, 1924 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not political satire or cartooning**. It's a full-page advertisement from Black, Starr & Frost, a New York jeweler, showcasing "The Largest Blue Diamond in the World." The copy discusses historic diamonds owned by European monarchies (the Orlov of Russia, the Koh-i-noor in England, Portugal's Braganza) and mentions the "Black Starr" and "First" diamonds. The advertiser claims their blue diamond is the largest of its kind ever discovered—127 carats, larger than the Koh-i-noor—and "absolutely perfect in every way," offered for sale at $300,000. The single small illustration at top center depicts the diamond itself. This is luxury goods marketing, not editorial commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
f Vel, $3. No, B15, the Peat Otis Dept, Canale. Copyright, 1924, LIFE, to te U. 8 THE LARGEST “BLUE DIAMOND IN THE WORLD Most of the world’s historic diamonds are nv part of the crown jewels of what is left of European monarchies. The Orloff is Russia's. The Koh-i-noor belongs to England, as also the Cullinan, which was presented to the late King Edward by the Transvaal. The Florentine is rwned by Austria. The King of Portugal's diamond is called the Braganza, and popular tradition ascribes to it a value of a billion dollars, but no one is ever allowed to see it. The Great Mogul, the famous East Indian diamond, has entirely disappeared. Behind each of these famous stones and others that could be mentioned, is a long trail of romance and adventure. Another historic jewel is the Black Starr and Frost diamond. It is a blue diamond, of a particular intensity of color, and weighs 127 carats—larger than the Koh-i-noor. More than that it is the largest blue diamond ever discovered, it is absolutely perfect in every way, and is the largest diamond of any kind which is offered for sale. Size 12s" by 1¢e", price $300,000. BLACK: STARR_©& FROST JEWELERS FIFTH AVENUE CORNER FORTY-EIGHTH STREET NEW YORK 14h YEAR = — comicbooks.com February 7. 1924. Ratered an Second Clasp Matter June 5. 183. ot the Peat Ofice “4 ‘suiand and Hittin Peosvest