Life, 1924-01-17 · page 8 of 36
Life — January 17, 1924 — page 8: what you’re looking at
What you’re looking at
This page contains satirical content mocking advertising and consumer culture. The main article, "If Our Advertising Writers Wrote Our Novels," parodies how advertising language infiltrates literature. It describes a wealthy woman shopping for luxury items—mentioning a motor car, silk, and an expensive "Vitreoloeum"—using exaggerated sales-speak rather than natural dialogue. The accompanying illustration depicts a domestic scene where a husband confronts his wife about her expensive tastes, with the caption suggesting a woman needs "a diamond to make an impression." This satirizes both advertising's appeal to vanity and marital tensions over spending. The page also includes unrelated content: a poem ("Dream Song"), health advice ("How to Cure That Cough"), and a definition of "husband." Overall, it critiques early 20th-century consumer culture and commercial manipulation of language.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WORSHIP—IN THE YEAR OF OUR LoRD, 1924 If Our Advertising Writers Wrote Our Novels HE | rolled q word in motor luxury etly up to the door of the shoppe where service is the first ec sideration and sales come next The woman of discrimination alight ed, followed closely by the man who ever-courteous attendant of the o nd they entered knows. The imbued with the spir niza tion opened the door. craft of the Arctic unite to make that perpetual exposition Milady can eri of le haut m upon the floor where the Orient and the wn of the where Iways find le de r The employee trained in anticipating the wishes of appreciative clients and them te make Coutd underthings of the in aiding selections ap: where better proached you tell. me 1 may fi While Madame by those was being intrigued distinctive and exclusive cre ms comb the mir. in of the spirational man who knows strolled to the men’s dustry silk worm with the in- artistry of the atelier, the leisure befitting things that typified shop to select at his hes of — character smacked of Piccadilly yet American manhood Afterwards he would that cozy little tea-room that was just meet her in a bit of old Chatterburysussex: brought New World over tea grown U Chin Fong himself, and crumpets that exude the atmosphere of Thrithingham over to the It was here r the direction of “Oh, wasn’t it ripping of Dad to give us that shire, that) she said, George, money for Christmas—now we can buy that Vihooleum.” “Yes, Nan, the kiddies will love it.” So they filled in the coupon, which, withou brought a ten-days’ trial, Harvey [A BELLE FRANCE is evidently an abbreviation for La Belligerent Franee Dream Song OFTLY | singing, softly Wind of dreams from out beyond, blowing whisper all your knowing T'll respond ‘ales of romance. Carry scented hints of magic Moonlight on some foreign shore And—although it may be tragic— Pray forgive me if I snore JOKLM. How to Cure That Cough (If You Followed the Ai Friends.) vice of Your VOID all stimulants and swallow six ounces of whisky every hour Take a scalding bath and just before rubbing down go out and lie in the snow twenty minutes. Sleep in a well- ventilated with the closed. Use no medicine but liberal windows take quinine and aspirin until perspiration is free and the body Keep up your usual daily occupations and stay at home in bed room doses of is quite dry It is best to isolate oneself in a room other one’s temperature reaches 105. with five or six persons after Recovery may be expected in three or four weeks if all the directions are followed. If you do not feel better sures should be repeated McC. H in six weeks the n HUSBAND is the legally appointed audience of his wife WHY DO YOU SAY SHE HAS THE HARDEST HEART OF ANY GIRL. YOU'VE EVER KNOW DIAMOND To ON 1.” BECAUSE IT TOOK A MAKE AN IMPRESSION comicbooks.com