Life, 1924-01-17 · page 36 of 36
Life — January 17, 1924 — page 36: what you’re looking at
What you’re looking at
This is not political satire but a **product advertisement** for Woodbury's Facial Soap, disguised within a *Life* magazine page. The image shows a romantic couple, with the caption "A Skin You Love to Touch" (painted by R.F. Schabelitz), depicting the aspirational result of using the product. The advertisement's pitch exploits vanity and romance: if you use Woodbury's skincare regimen, you'll have skin attractive enough to inspire romantic affection. The "three Woodbury skin preparations" are offered as a 10-cent trial to hook consumers into purchasing the 25-cent full-size cake of soap. This represents early 20th-century advertising strategy—associating a mundane toilet product with desirability, romance, and self-improvement. The pseudo-scientific language about "old skin dies and new takes its place" lends false credibility to skincare claims typical of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘You, too, can have ~ A ski e/ Three Woodbury skin prepa- rations—guest size—for 10c The Andrew Jergens Co., 1001 Spring Grove Ave., Cincinnati, Ohio For the enclosed 10 centr—please send me ‘a miniature set of the Woodbury skin reparations containing : Atrial size cake of Woodbury’s Facial Soap. Asample tube of Woodbury’s Facial Cream, A sample box of Woodbury’s Facial Powder. With the treatment booklet, "A Shin You Love to Towed’ If you live in Canada, address The Andrew Jergens C imited, 1001 Sherbrooke St, Pe Ont., English agents: H.C. Quelch & Co., 4 Ludgate Square, London, E. C. 4, Name WO Ogb. B L n you love to touch - - - SLeeP—fresh air—the right food— all these help to maintain the general tone of your skin. But good health alone will not insure a good complexion. Many conditions that seriously detract from the appearance of the skin, such as blackheads, blemishes, ex- cessive oiliness, etc., are of purely local origin. Give your skin itself special care, it you want it to be smooth, soft, delightful in texture and color. Each day your skin is changing You can have a lovely skin, if you will. Each day your skin is chang- ing—old skin dies and new takes its place. By giving this new skin special care, you can actually make your complexion over—you can give it a clearness and smooth- ness it has never had betore. You will find the special treat- ment your skin needs in the book- let of famous skin treatments, “A Skin You Love to Touch,”’ which is wrapped around every cake of Woodbury’s Facial Soap. Get a cake of Woodbury’s today, at any drug store or toilet goods counter, and read, in this booklet, just how to take care of your skin. A 25-cent cake of Woodbury’s lasts a month or six weeks for general toilet use, including any of the special Wood- bury treatments. The same qualities that give Woodbury’s its beneficial effect in overcoming common skin troubles make it ideal for general use. Woodbury’s also comes in convenient 3-cake boxes. CPE A LIeeeeS) On AP (purghe, 1924, by The Anarew Jergens Co comicbooks.com 4)