Life, 1924-01-17 · page 32 of 36
Life — January 17, 1924 — page 32: what you’re looking at
What you’re looking at
This page mixes advertisements with film criticism and a single-panel cartoon. **The Cartoon** (bottom right): Shows two figures observing a couple. The caption implies dark humor—the "poetic chap" accompanying a woman named Nan is actually the "embers of her first husband," suggesting either death or divorce. This is period social satire about remarriage and infidelity. **Film Review**: Robert E. Sherwood praises Cecil B. DeMille's "The Ten Commandments," noting its technical excellence and cast performances (Rod La Rocque, Leatrice Joy, Richard Dix). He avoids excessive praise to avoid resembling gossip columnist Louella Parsons ("Duley"). **Advertisements**: - **Listerine toothpaste** warns that poor dental hygiene ruins first impressions in social situations - **Aspirin** (Bayer) warns against counterfeits, emphasizing its 23-year track record - **Pennsylvania Lawn Mowers** emphasize durability and service reliability The page reflects 1920s consumer anxieties about authenticity and respectability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
+ LIFE - e 1 d Many a first impression has been ruined by some seemingly little thing. ITs" easy et off the w t with people—whether it be in important t It pay watch ap unclean, impr $ against them. this same analysis is beir Only the right dentifrice used—will prot ». Listerine new way, The first tube prove this to yo You will notice the improvemer When buying a lawn mower, service comes first; after that durability is the big factor in deciding In meeting both requirements, Pennsylvania Quality Mowers have held an undisputed record for nearly half a century. Whether, on golf courses, service. Selected materials and specialized manufacturing process, to- gether with exclusive features, insure successful performance of Pennsylvania Quality Mowers under the hardest usage. s or large estates, either driven in gangs by tractor, drawn by horse, or pushed by hand, these mowers have proved their greater economy in their long life of uninterrupted and satisfactory “The Ten Commandments” (Continued from page 24) reality rather than the megaphone blatancy of excessive splurge He is aided throughout the picture by the deft work of his cameramen, by the superb plot construction and sub- titles of Jeanie Macpherson, and by the xencral excellence of the cast. Of the many stars who appear, Rod La Rocque stands out vividly. His performance of © youth who flouts the its is one to be remem- we old cronies. sit discuss the movies Leatrice Joy is (of lid, Richard Dix is seri ing and Charles de Roche ous portrait of Pharaoh ¢ players, Mr. De Mille’s an unusual de sincerity and inspiration x to say that they “live their parts,” because I don't want to steal any of Duley's stuff; but at least, they make a good bluff at it Here endeth to-day's lesson, and let no man say that I have never praised a De Mille producti You may 1 ng forth a Jackie Coogan picture I may pan, and record for impartiality will be com plete Sherwood. Aspirin Beware of Imitations! you see the “Bayer Cross” on tablets you are not gi the genuine Bayer Aspirin proved millions and _ prescribed physicians over twenty-three years Colds Headache Toothache Lumbago Neuritis Rheumatism Neuralgia Pain, Pain Bayer Tablets of Aspirin” Each unbroken package contains directions. Handy boxes of tablets cost few cents. Drug- also sell bottles of 24 and 100. is the trade mark of Bayer facture Monoaceticacidester of Salicylicacid Let us send you the Pennsylvania Trio Book. PENNSYLVANIA LAWN MOWER WORKS 1625 North 23rd Screet, Philadelphia CE ET RTT COTES “WHO'S THE POETIC CHAP WITH NAN? “NO, JUST THE EMBERS OF HER FIRST HUSBAND.” comicbooks.com