Life, 1924-01-17 · page 2 of 36
Life — January 17, 1924 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or cartoon content**. It's a Willys-Knight automobile advertisement from Life magazine, promoting their "Coupe-Sedan" model. The ad uses the phrase "This is the Knight Life" as a pun on the car's brand name. The imagery shows well-dressed passengers in formal attire (appearing to be from the 1920s based on clothing and styling), reinforcing the advertisement's appeal to affluent buyers. The copy emphasizes luxury features—Spanish upholstery, ease of entry/exit, and the engine's reliability (claiming 50,000 miles without adjustment). The slogan "The Day of the Knight is Here" is a straightforward marketing claim rather than political commentary. This is a straightforward luxury goods advertisement targeting upper-class consumers, not satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CThis is the Knight Life Fine people, fine clothes, fine homes, fine times flash into mind when eyes turn to this Willys-Knight Coupe-Sedan. A creation of grace and charm. A Wilson built body of exquisite lines and beautiful curves, finished entirely in serviceable black. Inside, a deep-cushioned haven of warm, cozy comfort, done in long grain Spanish upholstery. Doors both front and rear to make it easy for any occupant to enter or leave without crawling over seats or feet. Greatest of all features is its marvelous Willys-Knight en- gine, which actually improves with use! Great power tuned to a whisper! Great economy in gasoline, oil and up-keep. No valves to grind. Carbon literally aids compression. Owners report 50,000 miles and more without need of a single engine adjustment. All previous notions of closed car values seem dwarfed and ancient when you come face to face with the Willys-Knight Coupe-Sedan—every inch the car for your money! Willys-Overland, Inc.,Toledo,O. Willys-Overland Ltd., Toronto, Ont. els: S-pass. Touring $1175, 2-pass. Roadster $1175, 7-pass. Touring $1325, 5 pass. De Luxe $1550, 5-pass. Sedan $1795, 7-pass. Sedan $1995; All prices 0. We reserve the right to change prices and specifications without notice. THE DAY OF THE KNIGHT IS HERE WILLYS- KNIGHT comicbooks.com 4